The flagship My Being retail store by Cannabotech has been shortlisted in the Technology category for the Creative Retail Awards 2022. Amongst many other strong candidates, the flagship store was selected as one of the five finalists. Entrants needed to demonstrate how technology enhances the retail store and enriches the customer experience.

Cannabotech’s science-driven approach is prominent in its My Being retail store and in-store experience. Located in Westfield, Shepherds Bush London, it is equipped with facial scanners that use advanced AI technology to read the blood vessels in the skin before giving a reading on a person’s stress levels, blood pressure, heart rate and breathing. The data allows the team to make tailored recommendations for which products might be beneficial.

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The My Being store also offers a DNA test experience, conducted by one of the world’s leading DNA laboratories. The DNA test maps the immune system, metabolism and endocannabinoid system while checking for vitamin and mineral sensitivities to assess any pre-dispositions to a range of potential health challenges. Once the initial assessment has been done, Cannabotech can use the data to tailor the suggested products even further benefitting the individual.

These offerings are part of Cannabotech’s My Being program – introduced as the new, modern standard for preventative care. It replaces ‘one suits all’ solutions with high-end technology and DNA-based personalisation to create better results for every individual using the program. Alongside the DNA testing Cannabotech has introduced the free My Being App, which puts users in real-time contact with the specialists and they can experience via their mobile all the technology perks, also monitoring and keeping track of their progress.

The Creative Retail Awards is a prestigious competition with multiple participants across various industry sectors and attended by a wide range of press representatives and industry connoisseurs. The shortlist represents some of the very best in global retail, leisure and hospitality design and display.

Cannabotech CEO Elchanan Shaked said: “We are very proud to be shortlisted in recognition of Cannabotech’s growth and footprint in the retail industry and innovation. We aim to switch the current paradigm of the health industry that predominantly focuses on treatment rather than prevention. Our My Being program and our wide range of CBD and medicinal mushroom products have been designed to help our customers be the healthiest version of themselves using data to inform health and supplement decisions.

“At this moment we are celebrating our achievement of being among the top five in the Technology category of the Creative Retail Awards 2022. Cannabotech is defining a new standard for the medicinal cannabis industry.”