Fast growing chain, Leading Labels, has chosen the city for its newest branch, which is now open in the unit formerly housing Topshop and Topman. And the arrival of Leading Labels means Sunderland shoppers will have access to a whole host of big names.

The range of men’s’ clothes are provided by Blue Inc, which previously had a store in the centre while the women’s labels include Izabel London, Regatta and Solo, among many others. Leading Labels’ own brand, Dixie, which sells affordable wardrobe staples, is also stocked in the Sunderland shop.

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Karen Eve, Centre Director, said the arrival of the company at the Bridges was a great addition to its retail offering. “Leading Labels is a brand that’s growing rapidly and we are delighted it has chosen to open in Sunderland,” she said.

“It offers a wide selection of clothes for both men and women meaning that there’s a great amount of choice for people of all ages.

“The store is a very positive addition to the city centre and we are confident it will be very popular among our shoppers.”