Barbie Doll Sales Are Booming Online as the Blockbuster Film Barrels Toward $1 Billion at the Box Office
August 4, 2023
Barbie doll sales are surging online, fueled by the blockbuster success of the “Barbie” movie, which is expected to reach $1 billion in box-office sales. Doll sales have seen a significant increase of 56%, according to Shopify, the e-commerce platform powering Mattel’s direct-to-consumer operations. Shoppers are gravitating toward beloved brands like Barbie, indicating a “Barbie effect” where consumers are choosing to spend on their favorite brands despite cutting back on other expenses.
Recent News
Why TJX and Ross Are on Track for Continued Growth
Off-price retailers such as TJX Companies and Ross continue to see sales increase and are capturing market share from competitors.
Elon Musk’s xAI Secures $6B Backing in New Funding Round
On Sunday, Elon Musk’s artificial intelligence startup, xAI, announced that it has successfully raised $6 billion in a recent funding round, marking one of the biggest deals within the rapidly growing field.
Frontier Airlines Urges Crackdown on ‘Rampant Abuse’ of Wheelchairs
Frontier Airlines’ CEO, Barry Biffle, says requesting the services when you don’t need them causes delays for passengers.
Eli Lilly Invests $5.3B in Indiana Plant for Mounjaro, Zepbound
Eli Lilly is hoping to bridge the gap between supply and demand for the weight loss drugs.