Sat.Jul 29, 2017 - Fri.Aug 04, 2017

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The Ultimate Guide to Retail Promotions

Wiser

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. Yet, higher end brands tend to stick with a small white or otherwise inconspicuous sign in the corner of their window or on their site, where you have to search to find it or otherwise know what to look out for. .

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Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals.

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Mobile (POS) Payments: the Future of Retail

Cegid

In order for retailers to continue to survive, they need to keep their finger on the pulse of changing consumer behavior. By the year 2020 it is estimated that nearly 2.5 million smartphones will be in circulation around the world. Millennials have never experienced a world devoid of mobile devices such as tablets and smartphones. So it comes as no surprise that mobile is one of the most vital trends for bricks and mortar stores to get on board with.

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How to Price for Long-Term Growth and Profit

Wiser

The goal for most businesses is to maximize both profit and growth. But often, these goals can contradict one another and it can be difficult to achieve profitable growth. The secret to achieving profitable growth is to price for long-term gains. . As we all know, pricing strategies are complex and need to take into consideration many factors such as cost, brand image, price elasticity of demand, and competitor pricing.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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New UK returns service 'to revolutionise market'

Retail Technology Review

International returns platform ReBOUND, used by hundreds of leading fashion brands, has brought its returns services to the UK market to give online retailers a truly global multi-carrier returns solution, and their customers more freedom of choice and convenience.

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ClearSale enables eCommerce fraud protection with Zoey integration

Retail Technology Review

Global fraud protection solutions provider, ClearSale, has announced the release of its integration module for eCommerce platform Zoey.

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The Connected Salesperson: a New Brand Ambassador

Cegid

Even though the majority of sales over the last five years remain in-store, by 2017, over 60% of retail sales will involve the web : whether it’s to actually buy something; or for online research. This shows how dramatically consumers have changed their shopping habits over recent years … a development that’s still in its infancy! At a time when consumer engagement is as much about digital as physical, in reality, the role of the point-of-sale has dramatically changed.

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The Luxury Market Goes Digital While Still Retaining its Core Values

Cegid

Luxury brands were slow to take the plunge into digital marketing. But in the digital era, can luxury brands ignore the call of the Web? Today, the mood has probably changed. 63% of luxury brands now believe that digital marketing is the most important form of marketing in 2015*. It’s impossible to ignore the opportunities offered by web marketing and social media.

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Multi-Channel: New Challenges for a Concept That’s Not So New

Cegid

Multi-channelling is not so new. Contrary to popular belief, it’s not just about combining store and online sales. Professor Laurent Raoul, associate of the French fashion institute and a European supply chain specialist, reminds us that: “combining channels existed well before the Internet. Outlets, private sales, independent resellers etc. Brands have always been made up of different distribution networks.

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Solving the Personalization Quandary with the Right Clienteling Solution

Cegid

As seen on RIS News. Clienteling has become one of the key software buzzwords of the past decade. While many technologies segment consumers by region, preferred language or strong sellers, clienteling takes micromarketing to a new level. Focusing on one-on-one sales interactions with a physical store’s best customers, it emphasizes individuals’ needs, restoring the personal shopper relationships eroded by retail globalization.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Understanding Omnichannel Retailing

Cegid

Omnichannel retailing is the practice of providing a fully-featured, unified retail experience across multiple channels. Traditionally, those channels include bricks and mortar retail and your online store, but other offerings such as a smartphone app or a print catalogue could still be considered a part of Omnichannel retailing. Omnichannel retailing is the future of retail as we know it.