Sat.Feb 15, 2020 - Fri.Feb 21, 2020

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5 Use Cases for Your Brick-and-Mortar Retail Data

Wiser

A physical presence is a must-have for many brands and retailers. A strong showing inside brick-and-mortar stores can be an excellent way to drive revenue and support an eCommerce channel—or the only way to drive revenue. Of course, a physical store introduces many challenges unique to this channel. You want to create an excellent shopping experience inside stores, but a lot of hands touch your brand before—and after—it hits shelves.

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5 Reasons Why Following Product Trends Is Important for Scaling Your Retail Business

Retail Next

In the business world, it’s better to be the company creating the latest trends than it is to be the business that too slowly follows what happens elsewhere in the market. If you can break the mold with your business, introducing the world to new ideas and opportunities, then you have the potential to transform your small business into the next Netflix or Uber.

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[Webinar] Strengthen your Competitive Strategy with Price Intelligence

IntelligenceNode

No one ventures out into the sea without a chart and some intelligence about waypoints on the voyage. Yet many digital enterprises lack the tools and data to set prices that support their brand proposition in competition with agile global competitors and data-driven marketplaces like Amazon. Access Intelligence Node’s webinar to learn about Forrester’s latest […].

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Migrating your eCommerce platform: what you need to know

Retail Technology Review

With only 110 days left before the end of support for Magento 1, it is important for online retailers to get moving on their eCommerce platform migration or risk a gap in sales.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

Store Growers

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. The Badge. Not that potential clients ever bothered to ask about it. But I told them anyway: what the Google Partner program entailed, what requirements you had to meet, and how not everyone could qualify for it.

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5 Steps to Making Live Stream Videos That Further Your Retail Branding

Retail Next

Few marketing tools – if any at all – have the power of connecting you with your customers the way live streaming does. They make your retail brand feel approachable and authentic, and that’s probably why they are such an outraging success. But live video is not just about humanizing your brand or appealing to younger audiences – It’s also about building trust in your brand and its products !

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Considerations When Choosing an Outsourced Fulfillment Solution

Retail Next

The ubiquity of the Internet and proliferation of smartphones has compelled both new and established brick-and-mortar stores to create e-commerce channels. The aim is to cater to the growing number of customers that expect online shopping options. Going online means your business is less limited by geography in the shoppers it can serve. However, the scale and reach of an e-commerce operation can place substantial strain on your existing logistics infrastructure.

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Data in Retail: How to Increase Shopper Traffic & Sales

Retail Next

The retail industry is something that will never disappear and will only continue to evolve in an effort to keep up with consumer needs and developments in technology. In any retail segment, increased sales and satisfied customers remain the ultimate end goal. However, consumers have access to information and products from across the world, so no matter what your business’s niche is, you will likely always have competition from somewhere.

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5 Sales Training Tips for Your Store Staff

Retail Next

Retail sales training is a complex process that aims to train store associates to engage and build rapport with shoppers, foster trust, and demonstrate the features and benefits of products. Sales associates should be able to compare different products and to explain the value of products so that shoppers can understand why these products are worth their price.