Deep dive: What social commerce looks like around the world

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Social commerce – shopping on social media platforms – is expected to reach US$1.2 trillion ($1.9 trillion) in global sales by 2025. It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although C

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