Wiser

FEBRUARY 27, 2019

Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumers’ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. With insight reports on customer experience, display compliance, stock levels, and more from real consumers, you’ll have the data you need to make important decisions that could heavily impact your business and brand. .

Consumer 68

Consumer Customer Experience Marketing Location 68

Retail Technology Review

FEBRUARY 26, 2019

Cross-border ecommerce provides organisations with, theoretically, a low-cost opportunity to break into new markets. Yet from the cost of air freight to the complexity of international returns plus consumer expectations for full disclosure of import tariffs at checkout, successful global ecommerce is significantly more complex than it might first appear.

Checkout 46

Checkout Returns Consumer Marketing 46

Store Growers

FEBRUARY 28, 2019

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments.

Accounting 62

Accounting Advertising Marketing ATS 62

Storis

FEBRUARY 26, 2019

Security is a focus of the utmost importance as it relates to payment methods and technology networks in today’s retail environment. The final pillar of the Boston Retail Partner 2019 POS/Customer Engagement Survey is Secure. Today, consumers expect that retailers will protect their data and ensure a safe experience. As customers are becoming more comfortable providing retailers with their personal information, retailers must take necessary steps to protect that data.

Payment Services 52

Payment Services Customer Experience Point of Sale Planning 52

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Wiser

FEBRUARY 28, 2019

Knowledge is half the battle—but it isn’t the whole battle. This is the heart of the difference between price crawling and pricing intelligence. . In a retail world where little matters more than price, you must know how your prices compare to your competitors, how your margins fluctuate based on price changes, and so much more. Price crawling and pricing intelligence can both help you along that journey, but they’ll lead to very different conclusions. .

ATS 60

ATS Marketing 60

Retail Technology Review

FEBRUARY 26, 2019

The recent news that Asos has been named the retailer ‘best at communicating’ in a poll of UK university students, beating the likes of Nike, Topshop and Urban Outfitters, reflects the importance for retailers to ensure that they take a personalised approach to engaging with their customers.

ATS 39

ATS 39

Retail Technology Review

FEBRUARY 26, 2019

The secrets to succeeding in B2B eCommerce are to be unveiled to marketers at this year’s B2B Marketing Expo 2019.

Marketing 40

Marketing ATS 40