Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.

Consumer 347
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In-store marketing for the C.A.R.L.Y shopper

Tokinomo

Is H.E.N.R.Y gone yet? C.A.R.L.Y is coming into the stores and it’s coming faster than expected. C.A.R.L.Y is the new segment of shoppers who are prepared to enter your store, look out for sustainable brands and even squeeze in a quick TikTok video, making your brick and mortar shop go viral.

Marketing 168
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What is Price Image? Quick Guide for Brands and Retailers

Wiser

There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. This can create a challenge for brands and retailers. How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations?

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How The Gaming World Is Changing Retail

Retail Prophet

By Reilly Stephens. In 2019 Netflix CEO Reid Hastings sent an internal memo to shareholders addressing the competitive landscape and set out how Netflix would continue driving subscription and viewership. Only a couple of months prior, Disney had announced their foray into streaming, leaving many feeling uneasy, seeing Disney as an imminent threat to Netflix’ subscriber rate.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.

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Contactless payment and Augmented Reality: CX aids during COVID

Retail Pro

Retailers adapt to COVID: creating a safer in-store shopping experience with contactless payments as well as mandatory masks, and more helpful online with AR for trying on clothes Continue reading → The post Contactless payment and Augmented Reality: CX aids during COVID first appeared on Retail Pro Blog.

More Trending

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Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing and how to best prepare your campaigns to deal with this change!

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4 Trending Color Palettes for 2021

Retail TouchPoints

The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. Now with a vaccine being rolled out and storefronts continuing to reopen across the country, there is a new awareness of personal safety concerns for people in public spaces. Retail owners will need to offer solutions to meet the latest set of guidelines — which includes universal cues to assist in social distancing without being

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Retailer innovations during COVID aim to keep customers happy

Retail Pro

Excellent customer service has always been the hallmark of well-established, highly respected retailers. Nordstrom’s, Zappos and Trader Joe’s are a few of the best examples of retailers that make concerted efforts to make and keep customers happy. Before 2020, many … Continue reading → The post Retailer innovations during COVID aim to keep customers happy first appeared on Retail Pro Blog.

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Contemporary Fashion eCommerce Website Launched

I Love Fashion

Fashion Digital Marketing Agency. KiKi Clothing , a Contemporary UK Fashion Brand draws its inspiration from West African roots. The brand is famous for the in-house production of vivid fusions featuring bold, dynamic, and effortless style. Titi Ademola-Perez founded the brand in 2002 to offer a rich collection of mixed prints, and minimalist, contemporary silhouettes for women across the globe.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Cybertill is the CRA’s wellbeing sponsor for 2021

Cyber Till

2 mins read There is no doubt that 2020 brought immense stress and strain upon us all. With national lockdowns and a move to working from home for many mental wellbeing became a focus for companies, helping their staff in being able to cope, as well as they could, during such a turbulent time.

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COVID-19 Test Kit Manufacturer Debuts NYC Flagship Store, Plans Vending Machine Rollout

Retail TouchPoints

Biotechnology company Wellness4Humanity has opened a New York City flagship store for rapid COVID-19 testing. Located in Herald Square, the two-story, 9,000-square-foot store showcases the company’s new line of take-home COVID-19 test kits and proprietary vending machines. Wellness4Humanity’s vending machines offer COVID-19 home test kits and dispense FDA Emergency Use Authorization (E.U.A.

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Accelerating Innovative Speed of Service

Theatro

Imagine the speed of service you could achieve with the right solution. Over the past year, retail innovation focused on speed of service, safety, and accelerating operational changes faster than ever before. As stores across the globe reimagined operational procedures to meet health and safety guidelines, many retailers found that new systems could be implemented within weeks that would have taken years under normal circumstances.

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Check Your Tech! Why Lockdown is the Perfect Time to Get Business Fit

Retail Assist

Whilst life in lockdown may mean a multitude of things for each person, it has certainly given us all time to reflect and consider the things we want to focus on. It's given us the time to review our personal priorities. Many people have used this time for themselves, to learn a new skill, decorate the house, move house, or maybe use the time to get fit.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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RetailX Blue Paper: Cloud-native EPoS

Cyber Till

3 mins read RetailX Blue Paper: Cloud-native EPoS. How adopting a cloud-based electronic point of sale can help retailers to realise better service and efficiencies in both channels.

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Nike Returns to its Oregon Roots with Latest ‘Live’ Store Design

Retail TouchPoints

Located in its birthplace of Eugene, Ore. and inspired by the local neighborhood, the latest Nike Live store pays homage to its roots with a small-format footprint that the brand is emphasizing as the future of its physical retail strategy. In the summer of 2020, the athleticwear giant announced that it would be opening 150 to 200 smaller-format, digitally enabled mono-brand stores like Nike Live.

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Top strategies in evaluating the viability of a new product idea

Retail Bound

With a new product in hand, you have to evaluate its viability to make sure it is a worthy investment to offer to retailers. A viability analysis is carried out to ascertain whether the product will sell, the size of the market, and even its future. It is a crucial process that can help a business avoid major pitfalls that startups experience. A product ought not to be based on feelings; it should be guided by tangible research, a clear picture of how the product would perform, and using evidenc

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A few words with Bobbie Ttooulis, Marketing Director at GFS

Fashion Retail

Bobbie Ttooulis (BT) has more than 20 years of experience in senior roles with companies ranging from global market leaders to tech start-ups and joined the GFS Board in 2017. True to her Greek Cypriot heritage, Bobbie loves nothing more than to be sharing great food and great company with friends and family. TFR: What … More A few words with Bobbie Ttooulis, Marketing Director at GFS.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Pandemic drives permanent shift in consumer behaviour

Retail Technology Review

Online only retailers are snapping up failed high street brands – and shutting the door on physical retail. But while customers have moved online, there are still opportunities for traditional retailers – with the right approach and expertise. James Hyde, CEO of James and James Fulfilment, explains how retailers can use outsourced fulfilment, delivery and returns as part of a multi-channel approach that gives customers what they want at home and in store.

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Badger Technology Launches UV Robots to Autonomously Disinfect Stores

Retail TouchPoints

Badger Technologies has introduced the Badger UV Disinfect robot, an autonomous ultraviolet (UV) disinfecting robot designed to combat COVID-19 and high-risk pathogens commonly found in grocery, foodservice and retail environments. The robot is equipped with UV-C technology developed by UltraViolet Devices , a provider of air and surface disinfection solutions.

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5 Key Questions to Improve Your Assortment Plans (2021)

Retalon

Critical Considerations for Retail Assortment Plans. A retailer’s assortment planning process can make or break their selling season (or even their entire fiscal year). If your predictions are inaccurate (or your assortment plan fails to reflect consumer demand) — you’ll be facing out-of-stocks, markdowns, and unhappy customers all year. But if you manage to predict consumer demand accurately and plan your assortment accordingly — you’ll rake in the profits.

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GNC Adds Same-Day Delivery with Shipt, Enhances Ecommerce Experience

Retail TouchPoints

GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience. GNC vitamins, supplements, protein bars, beauty and skincare products and fitness equipment are now available on the Shipt app and website for delivery in as soon as one hour.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Nordstrom to Focus on Rack Concept, Small-Format and Digital

Retail TouchPoints

At its virtual investor event on Feb. 4, Nordstrom executives outlined the company’s long-term growth strategy, “Closer to You,” which focuses on its off-price Nordstrom Rack division, digital and small-format stores like Nordstrom Local. Nordstrom plans to focus on three areas where it sees the greatest opportunity, including: Winning in Nordstrom’s Most Important Markets: Nordstrom is extending the rollout of its market strategy to its 20 top markets (from its current 10 ), which represe

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NRF 2021: Retail Diversity Leaders Reveal Strong Strategies for Supporting Equality

Retail TouchPoints

Diversity has become an increasingly hot topic in retail recently, with the industry moving to increase representation across the board of non-dominant racial and gender groups. There’s still a lot of work that still needs to be done, of course, and Chapter 1 of the NRF 2021 Big Show highlighted the importance of this mission with its Equality Lounge sessions — daily panels that covered diversity from a variety of angles.

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GNC Names New CEO and CFO

Retail TouchPoints

GNC has promoted Josh Burris from President to CEO of the health and wellness retailer, and has named Cam Lawrence as its new CFO. Burris joined GNC in 2019 as Chief U.S. Officer before being promoted to President. Lawrence also started in 2019, as SVP Finance and Chief Accounting Officer, and has been acting as interim CFO during the past several months.

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Ecommerce Forecast to Top 50% of all China Retail Sales in 2021

Retail TouchPoints

New research from eMarketer predicts that 52.1% of retail sales in China will come from ecommerce in 2021. If the forecast bears out, this will be a major milestone for online commerce, marking the first time that digital sales will account for a majority of all retail sales in any country worldwide. It will also represent a big jump compared to 2020, when ecommerce accounted for 44.8% of the country’s total.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Bed Bath & Beyond Kicks Off $250 Million Tech Upgrade

Retail TouchPoints

As the first step in a planned three-year, $250 million technology upgrade, Bed Bath & Beyond will deploy Oracle Cloud as its Enterprise Resource Planning (ERP) solution, providing the retailer with real-time financial, supply chain and merchandising solutions. Bed Bath & Beyond outlined its three-year growth plan in October 2020. The technology refresh is being accompanied by a $250 million investment in the 450 of its stores that generate 60% of the company’s revenue.

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VTEX Builds Out Commerce Solutions Platform with Workarea Acquisition

Retail TouchPoints

Commerce technology platform VTEX , which offers retailers marketplace and order management solutions, has acquired cloud commerce platform provider Workarea. VTEX plans to leverage Workarea’s commerce experience to scale growth and strengthen its presence in the U.S. and Canadian markets. Workarea’s customers, including Sleep Number and sustainable fashion brand Reformation , will add more than $1 billion in gross merchandise volume to VTEX, ultimately accounting for 20% of the comp

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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The online retailer has expanded its partnership with First Insight , using the solution provider’s consumer-driven Experience Management (XM) platform to make faster, better merchandising decisions, with the goal of driving sales and margin gains for products.

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Experience Insiders: 1-800-Flowers is Building a Digital Community

Retail TouchPoints

Like many businesses, 1-800-FLOWERS, Inc., has had to rethink its role in customers’ lives, especially during holidays and landmark moments. Tapping into its history as a family-run business, the evolved mission was clear: to allow people to connect with each other and show love…anywhere and at any time. . During the premiere of our new series, Experience Insiders, 1-800-FLOWERS, Inc.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.