Wiser

OCTOBER 22, 2019

How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part— buy more —is suggestive selling or upselling. However, this retail technique doesn’t always work for the leave happy and come back parts. We’ve all been in the customer’s shoes on this: walking into a store only to be immediately hounded by a sales rep, pushed on a product or service we don’t want, or bombarded with add-ons at checkout.

Suggestive Selling 68

Suggestive Selling Point of Sale Checkout Shopping 68

Retail Next

OCTOBER 22, 2019

Signage is an essential part of any retail operation and outdated signage can hurt your business in ways you might not expect at first. There comes a time in any business’s life when it’s time to update its existing signage, be it because of rebranding or something as simple as signs becoming outdated, boring or worn-out. Bringing in creative, fresh looks grabs the attention of your shoppers and customers and guides them in the right direction.

Outdoor 59

Outdoor Advertising ATS Retail Marketing 59

Markerketing Experts

OCTOBER 23, 2019

As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is imperative to achieving you goal of influencing and in some cases, changing your target shopper’s behaviour. Let’s create some context quickly. Shopper communication is part of the Shopper Marketing Mix, along with offer and availability.

Marketing 52

Marketing Retail Marketing Promotions Shopping 52

Storis

OCTOBER 22, 2019

The last thing I wanted to do at 9 am on a Saturday morning was get my car’s oil changed. When my alarm went off, I was not a happy camper. Yet, the morning I was about to have at my local Subaru dealership turned out to be one of the best customer experiences I have had in a long time. When my boyfriend and I pulled up to the service station, a friendly attendant was there with a smile on his face.

Customer Retention 52

Customer Retention Customer Experience Checkout Shopping 52

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Management

Fashion Retail Tech

OCTOBER 21, 2019

Happy Monday! Here is your recap of industry news from the last week. Sources are in the hyperlinked text after the headline. Brands + Retailers. Authentic Brands Group bids $271M to buy Barneys New York. Reuters. Under Armour to make spacesuits for Virgin Galatic flights. CNBC. Best Buy touts first-party data capabilities as it looks to build its media business.

Advertising 40

Advertising Returns Planning Marketing 40

Retail Next

OCTOBER 23, 2019

Having a clear return policy in place is good for your business. Research shows that 27 percent of consumers are willing to make a significant purchase from a store that offers free return shipping. Unfortunately, returning products has become a bad habit of so many consumers. While most people would return an item because it isn’t in good condition when it arrived at their homes or the product does not match the description on the retailer’s website, more and more online shoppers do it intentio

Returns 52

Returns Shipping Finance Consumer 52

Retail Technology Review

OCTOBER 22, 2019

CommerceHub presented key research findings at The Internet Retailing Conference on 10 October 2019 from its survey of 200 online retail decision makers and workers, uncovering their current mindset around using drop ship or marketplace models to cost-effectively expand product range.

Drop-Shipping 28

Drop-Shipping Shipping ATS 28

Retail Technology Review

OCTOBER 22, 2019

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

Fashion 28

Fashion Marketing Checkout Shipping 28

Retail Technology Review

OCTOBER 22, 2019

Salesforce, the CRM solutions provider, has released the third edition of its Connected Shoppers Report, which reveals that British and Irish shoppers are moving targets, jumping across physical and digital destinations as they browse, purchase and request service and support, with 4% of purchases occurring on emerging digital touchpoints that are completely separate from retailers’ and brands’ owned properties.

Shopping 28

Shopping 28

Retail Technology Review

OCTOBER 22, 2019

Inventor of letterbox flowers, Bloom & Wild, was seeking the right partner to develop a bespoke new decorative box for hand tied flowers. The company turned to packaging strategist DS Smith, a company with e-commerce experience and a focus on sustainable packaging, high-quality printing capabilities.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Customer Experience

Retail Next

OCTOBER 24, 2019

One of the hottest trends in retail right now is BOSS: Buy Online and Ship to the Store for pickup (very similar to, but not the same, as BOPIS, or Buy Online, Pickup In Store). It’s the digital version, for us dinosaurs, of going to a department store and having them order the right size when something wasn’t in stock. Except now, thanks to the latest shipping tech, you can order online as well and you’re usually not waiting for a week.

Shipping 59

Shipping Shopping Fulfillment Location 59