Sat.Jan 06, 2018 - Fri.Jan 12, 2018

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Wiser Names Mathieu Gagné as Chief Financial Officer

Wiser

Wiser’s first CFO joins to drive organic and acquisition growth for the retail analytics platform. BOSTON (PRWEB) JANUARY 08, 2018. Wiser , a retail analytics platform delivering actionable data for better decisions, has named Mathieu “Mat” Gagné as its first Chief Financial Officer (CFO). Gagne previously served as CFO at Alert Innovation, EBI Consulting and MyWebGrocer, and will oversee accounting, legal, forecasting and financial analysis from Wiser’s Boston office.

Finance 84
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Crafting Consumer Digital Journeys as Part of Omni-Channel Strategy

Cross Cap

It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at all points of the user’s journey.

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Slow website load times cause 47% of shoppers to abandon online baskets

Retail Technology Review

Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, a new report by agile software development specialist, Black Pepper Software, reveals.

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How To Do Keyword Research For Google Adwords

Store Growers

lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. I’ve been guilty of this myself. I’ve delivered keyword research reports to clients and failed to help them to take action based on the findings.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.