Wiser

FEBRUARY 4, 2020

In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money? Let’s find out. Buyer Persona Definition. Buyer personas are detailed representations of your ideal customers. Personas explore the who, what, where, when, and why of your target customers.

Marketing 120

Marketing Location Planning Management 120

IntelligenceNode

FEBRUARY 6, 2020

As retailers, brands, or eCommerce business owners, you have to keep an eye on your competition. And one of the most important aspects you need to look out for is ‘price monitoring’. Customers today have easy access not only to your products but also to your competitor’s products. In fact, according to a study, 87% […]. The post How Price Monitoring Software helps Retailers to Maximize their Profit appeared first on Blog.

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90

Retail Next

FEBRUARY 4, 2020

We live in a rapidly advancing technological world, where technology is disrupting the way every industry does business. In retail it is helping create better customer experiences, streamline B2B and B2C operations, and provide better products and services. The retail industry in the United States has become heavily dependent on technology and tech-oriented marketing, and the future is digital.

Apparel 88

Apparel Shopping Returns Customer Experience 88

Graff Retail

FEBRUARY 5, 2020

“It is no surprise that the human touch has been coined as a ‘luxury’ in customer service… As customer expectations continue to climb and tech support needs increase as connected devices proliferate, the live customer support agent’s role will only become more important to customer satisfaction.” – Renee Soulliard The digital revolution has shifted how […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail Technology Review

FEBRUARY 5, 2020

As we move into a new decade, technology is continuing to make big changes in the way eCommerce businesses engage with their customers. To keep up with the changing demands of consumers, Ciaran Bollard, CEO at Kooomo, the Enterprise Cloud Commerce Platform, has put together a list of the ten key eCommerce trends that online retailers should be aware of: .

Consumer 50

Consumer ATS 50

Fashion Retail Tech

FEBRUARY 4, 2020

Hi! This is a big week for me. This week, I go back to work the day before my daughter turns three months old. It’s crazy to think about all that has happened over the last 13 weeks and I’m here with mixed emotions of extreme gratitude (wow, I got 13 amazing weeks to be home with my baby) but also anxiety (wow, how is maternity leave already over?).

Fashion 40

Fashion Accounting Consumer Marketing 40

Retail Next

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Your content should be good enough to get your message across and convince people to buy from you. There’s a lot of business to be made: 82 percent of smartphone owners use their phones to get more info about products online before buying them in-store.

Promotions 52

Promotions Marketing Consumer ATS 52

Retail Next

FEBRUARY 2, 2020

Generation Z makes up over 30 percent of the population today. In terms of the global economy, it’s a huge chunk of the market that simply cannot be ignored. The specifics of this new generation demand an entirely new approach when it comes to marketing. Companies all over the world are figuring out the best ways how to get inside the Gen Zer’s heads.

Fulfillment 52

Fulfillment Marketing ATS Management 52

Retail Technology Review

FEBRUARY 3, 2020

The new solution delivers PCI compliance for payments across digital channels including webchat, social media, email and SMS.

Payment Services 31

Payment Services 31