March, 2018

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The Benefits of Subjective In-Aisle Data Collection

Wiser

Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work. My weekend projects have taught me that in-aisle data collection is paramount to the improving the customer experience.

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Comment on 9 St. Patrick’s Day Promotion and Marketing Ideas for Retailers by Peter Smith

Vend Hq

Hey guys, want to see the St. Patrick’s Festival. Use the link to check the live location in the Exploro app. It’s amazing. The festival celebrates the national holiday with a global impact. It takes place the weekend before the holiday, and the two-hour parade features floats, Irish dance companies, bagpipers and other musicians. Link-[link].

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Ecommerce returns best practice: How to minimise lost profits and maximise customer satisfaction

Retail Technology Review

By Andrew Tavener, Head of Marketing, Descartes. Online retailing has expanded rapidly, the growth of the Internet and advancements in delivery capabilities has seen many small businesses take advantage of this, selling through online marketplaces to maximise their reach.

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How I Set Up Google Ads Campaigns For My Online Store

Store Growers

I feel like I need to start by explaining why I’m writing this post. Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. So why repeat something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Top 7 KPIs Store Operators Need to Manage

Wiser

Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box. Let’s get right into these KPIs that store operators need to collect data on in order to improve customer experience. . 1.

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New [Infographic]: 6 Promotion Strategies to Get Lingering Merchandise Out

Wiser

It’s time for spring cleaning, and the same goes for your warehouse and website. You want to get old merchandise moving to gear up for summer, and our new infographic will help you set a plan to clear it out without ignoring your bottom line. Here’s a sneak peek of what you’ll learn to do in our infographic below: Practice the three Bs of promotions: BOGO, Bundle, Bait.

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Why Retail Data Needs a Human Component

Wiser

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the customer keeps coming back?

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Achieve KPIs Faster by Crowdsourcing Retail Data

Wiser

Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly. There is a new way to get the store level data at a fraction of the cost and it involves crowdsourcing. .

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Wiser on MSNBC Your Business: Mystery Shopping Mission

Wiser

Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary. Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff. With Wiser, any shopper can be a brand or retailer’s eyes and ears on the sales floor.

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How Brands Can Take Action on MAP Violators

Wiser

Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand and agreed to by the reseller. Having a MAP policy is the first step toward stopping MAP violators with many more that follow. . Once resellers agree to your MAP policy, you’ll need to monitor them to ensure they are actually holding up their end of the bargain.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Comment on 11 Mother’s Day Ideas to Implement in Your Retail Business by Ratan Lal

Vend Hq

I am really enjoying reading your well-written articles. Thanks for sharing this. Mothers Day Messages. Mothers Day 2018 Images. Happy Mothers Day Images HD. Mothers Day Images.

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Comment on How to Greet Customers in Retail: 20+ Examples to Try in Your Store by Philip Keogh

Vend Hq

Fantastic article – could be used in any area where customer contact is part of the job. Love the use of role play – was actually wondering as I read, “How would I get this across in a training course?” – and then the answer was given: role play. Would love to see a blog on how being ‘authentic’ benefits us as employees – and skills that might allow us to develop authenticity during our working day.

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Comment on 3 Big Inventory Management Mistakes You Could Be Making (and How to Fix Them) by John

Vend Hq

Hello Francesca, Incredible post indeed! I completely agree with you. It is clear that inefficient inventory management can ruin your business. From my experience lack of communication is one of the biggest inventory management mistakes. Companies make the mistake of having complete trust in their forecast management software system and think that they don’t need to review data.

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Comment on How to Increase Retail Sales per Square Foot and Improve Store Productivity by David Jones

Vend Hq

Good Article.To date, AR is actively being introduced into many areas of business and science. In addition, there are constantly appearing an increasing number of devices using this technology. The technology of augmented reality can increase brand recognition, its interaction with the product, and improve the overall impression that it produces. Novelty, wow-effect, scalability and practically boundless possibilities of creativity, as well as reducing costs for printing and logistics make the t

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Comment on 5 Ways to Improve the Retail Checkout Experience by itellu3times

Vend Hq

I will excuse a long line if all the checkout stations are active. But they never are. It is VERY CLEAR that MOST retailers think a long line is a POSITIVE EXPERIENCE and ENCOURAGES VISITORS to spend and join the line, and that this outweighs walk-aways – like me. I can visit one store after another in the shopping centers and they ALL have offensively long lines.

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Comment on Lessons from High-End Stores: a Q&A with Luxury Retail Specialist and Secret Shopper Saira Sethi by Shelley Rothenburger

Vend Hq

Interesting that no where in this evaluation does the secret shopper ask the retailer “how do you treat staff? You want the best out of staff you better provide incentives.riding on minimum wage isn’t going to do it.

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Comment on 25 Retail News Websites to Help You Keep Up with Industry Updates and Best Practices by Mudasser Akram

Vend Hq

amazing website thanks for sharing with us Mathcad 15 Crack.

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Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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JD Sports champions feedback – every customer has a voice with new ratings platform

Retail Technology Review

Taking a huge step to put the customer at the heart of its business, JD Sports (part of JD Sports Fashion plc) has selected and rolled out TruRating's customer ratings platform across its 360 stores.

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UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Retail Technology Review

InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.

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Lack of accurate product information: the no. 1 turn off for online consumers

Retail Technology Review

A survey commissioned by Pimberly indicates that UK retailers are losing online customers, and sales, due to poor product information.

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Building From Scratch – February 18 Update

Store Growers

February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months of making a tiny amount progress, I scored my first win. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key to this jump in sales. So I’m excited to share everything what happened during February 2018.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Smurfit Kappa reveals how packaging is key differentiator for ecommerce sector

Retail Technology Review

Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently. During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector.

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How I Set Up Google Adwords Campaigns For My Online Store

Store Growers

I feel like I need to start by explaining why I’m writing this post. Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. So why do something that has been done 185 thousand times before? Despite the abundance of resources, I still see WAY too many online stores screw this part up up.

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Comment on 8 Retail Staff Training Tips to Improve Performance, Sales and Customer Service by Lisamery

Vend Hq

Really nice tips seem pretty helpful got to try some of them.

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Top 4 Ways Retailers Can Differentiate Using Unified Commerce

Wiser

With all the disparate shopping channels converging, the time for optimization is now. Omnichannel retail is out and unified commerce is the latest and greatest way to provide a cohesive shopping experience. On one hand, omnichannel was about the existence of multiple selling channels. Since then, many more layers have been added on top. When it comes to unified commerce, all of those selling channels must work together as a single source of truth to help the shopper along the path to purchase

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.