April, 2019

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What Is Phantom Inventory? Here’s How to Spot It

Wiser

Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves and out-of-stock products. Check the system and see that everything looks good. It looks like there is enough inventory in the back room and on the shelves to meet demand. But your eyes don’t lie. Something is off. . What’s wrong is called phantom inventory. .

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Create activities that convert shoppers to buyers

Markerketing Experts

Bang for a buck. That’s what we want, whether you are involved in brand marketing, shopper marketing, trade marketing or sales. Chances are you are investing in activities like promotions, events or displays in retail. However, so are other retail marketers and this creates lots of noise. The question of creating a message that stands out gets asked time and time again.

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Review of Ever After's Pixie Dust Candle

Hello Small Shop

Based out of Miami, Florida, @everafterbydeb specializes in making candles that are home brewed and hand poured. We had the opportunity to review their Pixie Dust Candle and absolutely LOVED every burn of it! Here’s why we love the candle and Ever After by Deb’s shop: Again, the candle smelted absolutely amazing. This candle is great to light after a long stressful day!

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Tips from an Experienced Warehouse Trainer

Storis

How to Avoid Common Pitfalls. The moment a customer completes a purchase is an emotional high point in their buying journey. Their decision fatigue has ended, and the customer has found something they love. While the customer’s shopping experience has come to an “end”, in reality, the ball is just passing into the retailer’s court. Unless you’re selling a product that the customer is taking with them, there is still work to be done to ensure a successful sale.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Figures show internet retailing continues to rose throughout March

Retail Technology Review

Today’s ONS retail sales figures revealed that online spending continues to rise. The percentage of online purchases has risen by 8.0 per cent in March 2019 in comparison to March 2018.

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Milan – City of Design and the Wonder of Windows

Retail Eye

Milan is a city where design really matters—even in the smallest elements.

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The Ultimate Guide To Google Ads Ad Extensions

Store Growers

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. The ad extensions can range from extra links, call buttons, and location information right to specific pricing info.

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Shopper marketers of the world unite

Markerketing Experts

You have nothing to lose but your reins. Surely everyone in CPG knows that the time has finally come to empower your Shopper Ninjas with exactly what they need to make a material difference to your business’s sales? That means providing adequate budget, people, and space to breathe; and if that means taking some of those things from their consumer colleagues then so be it.

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How to Convert Unauthorized Sellers into Authorized Sellers—Or Stop Them in Their Tracks

Wiser

Control is incredibly important for retail brands. You need to control your brand image, your products, your resale channels, and much more. Loss of control at any point along the path from product inception to the customers’ hands can hurt your brand’s reputation, your sales, and your profits. . That’s why unauthorized sellers are a problem for online brands.

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Is Burger King’s $5 Coffee Subscription a Win for Customers (and QSRs)?

Wiser

In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. This isn’t the first in-app deal leveraged by the quick-service restaurant either. Burger King has also had similar deals for app users like its Whopper Detour deal, and QSR Magazine reported that the Burger King app was the most-downloaded app in the Apple Store for a short time in December 2018.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Tryzens expands capability as a full-service digital commerce consultancy

Retail Technology Review

Retailers looking for a complete full-service digital commerce solution, focused on delivering end-to-end, results-driven solutions for their online operations can turn to Tryzens as their digital commerce partner.

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Network Transmission Types and Evil Smurfs

Retail Technology Review

By Patrick Vernon In the beginning, the Internet was designed to “just work”. The basic Internet protocols that we use every day including HTTP (web traffic), SMTP (email), and DNS (converting URLs to IP addresses) weren’t designed to be secure.

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Tech partnership set to bring greater transparency to UK eCommerce

Retail Technology Review

A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience.

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Retail Quality Report 2019: Global retailers still struggling with digital

Retail Technology Review

Applause, the digital quality and crowdsourced testing solutions provider, has released the global findings of its annual Retail Quality Report. It shows that global retailers are failing to keep up with consumer expectations for optimised digital experiences.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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UK shoppers demand faster in-store payments that replicate ‘one-click’ transactions online

Retail Technology Review

Speed and convenience prove key to enhancing customer experience around in-store payments, a new report from RetailEXPO reveals.

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Record numbers of High Street stores close as Debenhams falters and ASOS’ profits plummet – There's only one solution, says ParcelHero

Retail Technology Review

Retail has been hit by a perfect storm, says the home delivery expert ParcelHero. New figures from PwC reveal 5,853 shops closed last year, and embattled Debenhams has placed itself in receivership as it fights against the onslaught of e-commerce. But with ASOS’ profits tumbling nearly 90%, online retailers are also struggling.

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How Polish B2B companies buy and sell online – Survey and report

Retail Technology Review

How many Polish companies sell and buy products online? What are their sales channels? How do they search for clients and business partners?

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Adyen study shows the value of omnichannel shoppers for retailers

Retail Technology Review

New data released by Adyen, the payments platform of choice for many leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Indexanalyses data across its global payments platform, which processed €159 billion in transactions in 2018.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cambridge e-commerce start-up named one of Europe’s top 100 fastest growing companies

Retail Technology Review

Velocity Commerce, the online retail specialist based in Cambridge, UK, and established just six years ago in a co-founder’s home, has been named one of the fastest growing companies in Europe in the latest FT 1000report.

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85% of UK consumers prefer to shop in store

Retail Technology Review

High street retailers must be savvy with omnichannel technological integration in order to survive in the digital age, new research has warned. A survey of 1,056 UK adults carried out by digital marketing agency, Marketingsignals.com, revealed that 85% of people still prefer to physically purchase products in store, despite the convenience offered by online shopping.

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Tigers expands UK operations by opening new flagship facility in Thurrock as e-commerce booms

Retail Technology Review

Tigers has opened a new facility in Thurrock, near London Gateway, to continue with long-term UK investment plans and to meet growing e-commerce demand, despite ongoing uncertainty surrounding Brexit.

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34% of traffic and 28% of orders for large online fashion retail brands come directly from search and social

Retail Technology Review

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global researchsuggests.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Office Depot Europe selects CommerceHub to strengthen ecommerce presence

Retail Technology Review

Office Depot Europe, retailer of workspace solutions, has selected CommerceHub, a distributed commerce network specialising in drop-ship technology – to help expand its product assortment and create a more efficient supply chain in the UK and Europe.

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JD.com and ARCore by Google launch augmented reality contest

Retail Technology Review

JD.com, China’s largest retailer, is hosting the JD-AR & ARCore by Google Innovative Consumer Application Competition in China.

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High Street ‘saviour’ cashierless stores could disappear because of the ‘Philadelphia Experiment’

Retail Technology Review

New legislation protecting minorities could stop the spread of cashierless stores in the UK before they have been fully launched.

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Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.