December, 2020

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Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain

Retail TouchPoints

Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.

Checkout 358
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20 Interesting Facts You Didn’t Know About Shopify

Intelligence Node

Shopify is an all-in-one, specialized global e-commerce platform that has been powering businesses of all sizes to start, grow, and market their online stores. Shopify has seen tremendous growth in the past few years and in 2018 saw growth 3 times more than that of its competitors. With e-commerce adoption growing rigorously and more retailers […].

Marketing 195
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What is 4PL and How Can Your Brand Find the Best Partner?

Wiser

Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can have a large impact on the brand’s ability to scale. We’ve already talked about why a growing brand might choose a third-party logistics provider.

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Retail Data: Should Retailers Share it? When and How?

Mike Anthony

Many retailers gather data about the people who shop in their stores. A lot of data. Whether it is transaction data from the point of sales (POS data) or data scraped from loyalty card members. And online retailers are collecting even more data, covering every step shoppers make through their sites. There is no doubt that it is potentially valuable.

Returns 130
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Your Business Can Survive the Coronavirus Pandemic

Hello Small Shop

Businesses across the country are sitting in limbo as the coronavirus pandemic continues to wreak havoc on the economy. While some businesses remain closed, others are struggling with lost sales and slow traffic after reopening. As small businesses struggle to survive, many entrepreneurs are wondering if there’s any way forward — or if they’re doomed to join the thousands of small businesses that have permanently closed their doors.

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Impact 8: The Any Business Can Do It Stealth Marketing Tool that Keeps Customers Close Now and Every Day of the Year

Retail Adventures

You may have heard us talk about Impact 8 , the customer connection program we share in just about every one of our presentations because it works. During the COVID-19 pandemic it’s a great way to stay in touch with customers who may be hesitant to visit your store. A typical day of email for us is 700 messages; 80 percent is junk that gets deleted immediately and 20 percent actual mail.

More Trending

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How Data-Driven Assortment Optimization Empowers Retailers To Grow

Intelligence Node

What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or another, comes face to face with. How you answer it, though, makes a world of difference: Do you rely on intuition, on long-held practices supported […]. The post How Data-Driven Assortment Optimization Empowers Retailers To Grow appeared first on Blog.

Returns 104
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What is 3PL and Should Your Brand Consider It?

Wiser

As an eCommerce or direct-to-consumer business , you don’t have the luxury of working with retail partners that can help with shipping, warehousing, distribution, and other key supply chain tasks. You might be able to get away with keeping your inventory in your living room or garage, or having family and friends help with shipping for a while, but as you scale, that will get comically unwieldy for you (and your loved ones).

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Retail Data: Should Retailers Share it? When and How?

Mike Anthony

Many retailers gather data about the people who shop in their stores. A lot of data. Whether it is transaction data from the point of sales (POS data) or data scraped from loyalty card members. And online retailers are collecting even more data, covering every step shoppers make through their sites. There is no doubt that it is potentially valuable.

Returns 130
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What She Didn’t Say

Miller Zell

I was honored to be interviewed on a podcast last month by Terry Badger from the financial services industry think tank, @BAI_Info ( BAI Banking Strategies ). Besides suddenly being recast as a “cool mom” in my household, it was not lost on me that this had promise to catapult me into social media stardom. We discussed how banks are implementing safety measures at their branches and how they might rethink their branch spaces in the future.

ATS 98
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Storage Racks and Shelving

Small Biz Trends

No matter how much space you have, it seems like you can never have enough. That is why storage racks and shelving are so handy. They maximize the space you have and get rid of clutter while creating a storing system for your business. Whether you have a back office in need of organization, a shop floor, a warehouse, or even your garage, the right rack and shelving unit can work wonders.

Outdoor 98
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AI Go Debuts Hybrid Autonomous Shopping in Shanghai C-Store

Retail TouchPoints

The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.

Shopping 321
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This Holiday Shopping Season…Be Positive!

Graff Retail

Earlier this week, I came across a new business selling vacation cruises. It’s no secret that the tourism industry has been the hardest hit because of COVID, but if they can be confident and positive about things returning to normal, then you should be too. This holiday shopping season there are going to be customers […].

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. While online retail channels were a great way to build their businesses initially, there are many added benefits to brick-and-mortar as well. These include easier product repairs (think Warby Parker glasses) and more opportunities to build relationships with new and existing customers as they browse offe

Consumer 122
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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One simple hack to get more value out of your market research data

Mike Anthony

We’ve all been there right? We’re watching the presentation from the agency. The data is new, but the conclusions are either something we’ve seen before, or are so blindingly obvious it barely needed researching. Ever been there? Of course you have! But there is a simple little hack you can use with pretty much any market research data that often uncovers a new insight.

Marketing 130
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Global is boring, retail goes local

Fashion Retail

I usually prefer to mention niche players success stories because writing about big players making the right moves is not big surprise. But, when you are an elephant, adapting to changes is not easy neither fast. Even though, a few big apparel companies are dominating the industry showing no weaknesses. In my opinion, two apparel … More Global is boring, retail goes local.

Apparel 98
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Not Just Yet: 5 Ideas to Increase December Sales!

Retail Adventures

We’re down to the wire! You continue to fight the effect COVID-19 has had on you, your business, your customers and your staff. You have closed your store, reopened, pivoted 27 times, and have figured out new ways to grow sales and to get product to your customers. You deserve a break. But not just yet. We have assembled five strategic actions you can take right now to help you get a bigger share of the holiday sales pie.

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Walgreens Accelerates Clinic Rollout with Plans for 40 Additional Locations by mid-2021

Retail TouchPoints

Walgreens Boots Alliance and VillageMD will open the next 40 Village Medical at Walgreens full-service primary care clinics by the end of summer 2021. The first markets slated for expansion include Houston, El Paso and Austin, Texas; Phoenix; and Orlando, Fla. The expansion is part of the large-scale rollout that will open 500 to 700 Village Medical at Walgreens clinics in more than 30 U.S. markets in the next five years.

Planning 321
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Reflecting on 2020 and What Lies Ahead

Miller Zell

No question, 2020 has been an unprecedented, anxious year, for people and businesses. Yet as we at Miller Zell reflect on what 2020 entailed and what we can expect from 2021 and beyond, we can’t help but conclude that the more things change, the more they also stay the same.

ATS 98
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What is a Category Reset

Wiser

When your computer isn’t working properly, oftentimes the best thing to do is restart it. The same goes for retail categories. If you’re not seeing the performance you expect, sometimes a good reset is all you need to get things going. Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes.

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One simple hack to get more value out of your market research data

Mike Anthony

We’ve all been there right? We’re watching the presentation from the agency. The data is new, but the conclusions are either something we’ve seen before, or are so blindingly obvious it barely needed researching. Ever been there? Of course you have! But there is a simple little hack you can use with pretty much any market research data that often uncovers a new insight.

Marketing 130
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Pantechnicon store in London infuses Japanese and Nordic culture

Dezeen

Architecture firm Farrells has overhauled a 19th-century building in London 's Belgravia neighbourhood to create a shopping and dining destination that spotlights both Japanese and Nordic craft. The Pantechnicon building was originally built in 1830 as an arts and crafts centre, before becoming a warehouse where the affluent locals of Belgravia could store their excess belongings.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Can Shopper Marketing Analytics Answer the ROI Question?

Shopperations

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. Don’t forget about how you are also managing your agency partner while at the same time reconciling your executed spend and replanning events that have been cancelled or added to your programs.

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How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

Retail TouchPoints

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.

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CPG Data Analytics: The Ultimate Guide

RepslyBlog

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and identify insights and trends to inform business decisions. A data-driven company leverages their CPG data analytics to create a cycle of continuous improvement in the field, allowing them to constantly evolve and adapt.

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How to Become a Category Captain

Wiser

Over the last few decades the number of products landing on the shelves of major retailers skyrocketed. Every category of product suddenly had multiple, similar competing products. This gave consumers more choices, but it also dramatically increased the complexity of category management for retailers, who had to figure out how to best manage these growing categories.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

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Are turnover-based rents the future in UK retail?

Nelson Blackley

My final post of 2020 avoids the predictable review of the retail sector over the past year or the trap of forecasting what might happen in retail during 2021. Instead, I am returning to a subject increasingly mentioned in debates and discussions about the future commercial relationship between retail landlords and their tenants, which is turnover-based rents.

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2021: Fashion Industry Diagnosis and Action Plan

Fashion Retail

I recently wrote a post published in Fibre2Fashion with the following title “2021: Fashion Retail Diagnosis and Action Plan“ This is a brief overview of it: 2020 is probably the worst year ever for many people: Covid-19, social movements, terrorism, populism, hurricanes, wildfires… You may have lost a close friend or a family member, have … More 2021: Fashion Industry Diagnosis and Action Plan.

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Why Shopper Marketing Does Not Belong In TPM

Shopperations

Shopper marketers across CPG share common horror stories about the pains of budgeting, managing, reconciling and reporting on their programs. Too time consuming. Too manual. Too siloed. Too complicated.

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Harry Rosen Goes ‘Headless’ to Support Digital Service Shift

Retail TouchPoints

Associates play a crucial in the omnichannel customer experience. They create a face for the brand and use their personal experiences and opinions to guide shoppers seamlessly through the decision-making journey. But with the industry’s “great digital shift” accelerated by COVID-19, retailers have had to find ways to use technology to support their people — especially store stylists.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.