August, 2018

article thumbnail

How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal. Though the traditional discount sales are effective, Buy One, Get One (BOGO) has become one of the more popular choices for retailers lately.

article thumbnail

Going Beyond the Retail Space: What Suppliers Need to Know in the ‘Age of Privacy’

Shilo Next

Every successful brand has one universal trait in common: great customer engagement. And while every good marketing plan includes a variety of strategies, suppliers are increasingly aware that in today’s world, online engagement is a critical part of the mix. Frito-Lay was among the first to recognize the enormous potential of directly engaging with customers […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Shopping Carts

Storis

Powerful Conversion Tools. It’s not a secret that the customer purchasing model is non-linear. Even if you are a home furnishings retailer that converts most of your revenue in your physical stores, your website plays a critical role in driving store traffic. Many furniture retailers may shy away from eCommerce because they don’t believe they can successfully convert sales online.

article thumbnail

E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. All the years of using the old platform have made me very efficient with it.

article thumbnail

Revealing the calm behind the commotion

Jamf on Retail

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

38

More Trending

article thumbnail

The Importance of Data Validation in an Imperfect Retail World

Wiser

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail. Pricing, promotions, display compliance, and more—you need data across all segments of your business.

article thumbnail

How To Define And Leverage Shopper Marketing

Wiser

Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. . Evidence of that includes the various, nebulous definitions of shopper marketing, with language such as “understanding consumer behavior,” or “using shopper insights to affect purchasing decisions.

article thumbnail

The Dilemma of Tech Advancements in Retail

Wiser

Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail. Making the shopping experience easier is always a plus, but overdoing omnichannel retail technology runs the risk of alienating shoppers.

Kiosk 79
article thumbnail

Creating a Promotion Strategy to Grow Your Amazon Sales

Wiser

Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly. The available promotions under the advertising tab can be a powerful boost to your Seller Central account. Creating a promotion strategy to grow your Amazon sales is something that every Amazon seller should consider.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Fluctuating Match Rates? What That Could Mean for Your Retail Data Extraction

Wiser

How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it. . One key way that you can increase your confidence in the quality and accuracy of your data is through product matching. This is defined as being able to identify one of your products on your website and find the same product on another website.

article thumbnail

How Brick-And-Mortar Stores Drive Brand Awareness

Wiser

While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online. . Consumers want the tactile experience—they want to try out and compare products in person, they want to share their stories on social media, and they want in-store displays to help them decide which brand to buy, among other factors. .

article thumbnail

MAP vs MSRP: Pricing in an Omnichannel World

Wiser

When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down to give you a peek into the benefits and downfalls of each. We’ll be looking at how MSRP and MAP pricing policies compare and differ, the impression they leave on customers and give you an overall understanding of what each policy has to offer.

article thumbnail

Walmart Plus Shopify? What Could Happen If You Add the Two Together

Wiser

Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its competitors in this regard, with second-place eBay only capturing 6.6 percent of sales. However, Amazon isn’t the only retail giant out there.

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

5 Merchandising Issues that Impact Sales (and how to Avoid Them)

Wiser

Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans. Unfortunately, in-store conditions are not always what you expect and that can have a detrimental effect on your merchandising plans. Merchandising drawbacks can be found in a variety of ways from missing signage to broken displays.

article thumbnail

The Top 4 Reasons Why Retailers Should Care About MAP Monitoring

Wiser

Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value. In fact, 40 percent of retailers may never violate MAP, but on average, 20 percent violate all the time.

article thumbnail

New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand

Wiser

Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery shoppers into stores to report back on your brand. The crowd can come in two forms: public and private. Privately crowdsourced data provides a unique service, allowing you to choose participants from within your own company, among other benefits.

article thumbnail

New [eBook] 8 Strategies to Maximize Omnichannel Revenue

Wiser

Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success. Here at Wiser, we’ve put together a comprehensive guide to increasing omnichannel sales with our new eBook, called 8 Strategies to Maximize Omnichannel Revenue. Here are a few topics that we cover: Consumer sentiment.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

[The Information] Behind Some Low Amazon Prices: Stolen Goods

Wiser

Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in a report by The Information. The publication highlighted how a stolen good sold on Amazon for a lower price could lead to reputable sellers, including Amazon itself, dropping its prices to stay competitive.

article thumbnail

The need for speed in cloud innovation puts customer experience at risk, say almost three-quarters of retailers

Retail Technology Review

Software intelligence company, Dynatrace, has announced the findings of an independent global survey of 219 CIOs in the retail sector, which reveals that 74% of retail organisations say the need for speed in digital innovation is putting customer experience at risk.

article thumbnail

Revealing the calm behind the commotion

Jamf on Retail

In just over a year, Rituals transitioned from PC to Mac and deployed 650 MacBook, 700 iPad, 650 iPhone and 1,500 iPod devices across the company. See why they made the change and how they made it happen.

38
article thumbnail

Reality Check: Internet of Payments (IoP) - Is this the Future of Paying?

Retail Technology Review

Urs Gubser, Head E-Commerce Strategy at SIX Payment Services, explains what is behind the Internet of Payments in his latest Reality Check.

article thumbnail

Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

article thumbnail

MetaPack's Carrier Mapping tool now delivers access to carrier routes and services worldwide

Retail Technology Review

MetaPack, the eCommerce delivery solutions provider, will provide comprehensive access to worldwide origin data on carrier routes and services through its Carrier Mapping tool.

34
article thumbnail

Online sellers warned to be aware of HMRC tax rules

Retail Technology Review

Tax preparation expert and founder of DSR Tax Claims, David Redfern, has issued a warning to online sellers to ensure that their income is correctly declared to HMRC or face penalties for undeclared income.

34
article thumbnail

Demand for online car buying exists but current experience not good enough, new report shows

Retail Technology Review

Nearly eight out of 10 (79%) people say they would buy a new or used car entirely online – but more than half (57%) say that the online experience being offered lags behind, according to a new report.

34
article thumbnail

Streamlining operations with waveless picking

Retail Technology Review

By Eric Lamphier, Senior Director, Product Management, Manhattan Associates. Modern supply chain and logistics professionals are grappling with the most challenging environment that they have ever faced, especially as one focuses to end point of retail commerce and consumption.

article thumbnail

Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

article thumbnail

Most millennials still prefer stores to online shopping but want re-evaluation of staff roles - retail survey

Retail Technology Review

A retail trends survey commissioned by a London-based international brand experience consultancy has revealed that almost three-quarters of millennials still prefer stores to online shopping.

article thumbnail

B+S Logistik achieves rapid Ecommerce Growth using Descartes pixi* Warehouse Management Solution

Retail Technology Review

Descartes Systems Group announced that B+S Logistik, the German logistics service provider, has expanded its contract logistics business with new business-to-consumer (B2C) ecommerce operations using the Descartes pixi* warehouse management solution (WMS) to support order fulfilment in fashion, food distribution and other segments.

article thumbnail

E-retailers need to ensure their fulfilment centres are ready to handle rising demand as online sales rise

Retail Technology Review

Businesses that are focused on tapping into the fast growing online retail market need to ensure they have the correct equipment and procedures in place to effectively handle rising sales or risk customer satisfaction taking a hit, says Midland Pallet Trucks.

article thumbnail

Retailers must embrace change

Retail Technology Review

Another day, another high street stalwart announces store closure. Coming hard on the heels of M&S cutting 27 stores, now House of Fraser is set to close 31 of its 59 stores and Poundworld is calling in the administrators. Added to the list of recent failures, including Maplin and Toys 'R' Us, plus the sale of Homebase for £1, claims that 2018 will be the worst year for retail news since the recession in 2007, do not look in any sense far-fetched.

34
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.