Wiser
MAY 22, 2019
What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to check the price of that product across online marketplaces in search of the best deal. Should these shoppers find a cheaper price online, they’ll leave the store without buying the product. Should they see a comparable or higher price, they’ll buy from the store.
Markerketing Experts
MAY 30, 2019
Retail buy-in is imperative. However, we know that gaining retail buyers’ support can be a challenge. Accordingly, many clients ask us how they can get better retail buy-in and support for their activities. Our clients are not alone when it comes to buy-in issues. A recent survey conducted by TradeInsight suggested that 31 percent of consumer packaged goods manufacturers cite trade compliance as a major issue for their business.
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Retail Technology Review
MAY 14, 2019
Amazon’s $800 million investment in free next-day deliveries may be making headlines, but the home delivery expert ParelHero says same-day 24/7 deliveries are the future of e-commerce.
Store Growers
MAY 16, 2019
In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Jamf on Retail
MAY 15, 2019
With the release of macOS 10.14.5, Apple introduced an important security enhancement for App Notarization. Get full details in this Q&A blog post.
Wiser
MAY 23, 2019
Mystery shoppers are your eyes and ears into the current retail landscape inside brick-and-mortar stores. Collecting data from smartphone-enabled shoppers offers many benefits, but to reap all of the rewards, you need to ask the right questions. There is a huge variety of questions you can ask smartphone-enabled shoppers, but not all of them will fit your current business needs.
Experience Retail Today brings together the best content for retail owners from the widest variety of industry thought leaders.
Wiser
MAY 6, 2019
Shelf health can have a big impact on your in-store sales. Understanding your share of shelf, display condition, and much more is extremely important, but it’s also difficult to keep track of within all stores nationwide. Luckily, smartphone-enabled shoppers are the key to understanding in-store conditions before they have a negative impact on your sales and revenue.
Markerketing Experts
MAY 16, 2019
How many times a day do you bemoan your productivity or to be more precise, your lack of it? Many of us look for ways we can do our job better. In fact, this is what we experience over and over. People search for new ways to be more productive and ramp up their productivity. As marketers, we find ourselves rushed and under pressure. We do what we need to do but often we have that nagging feeling which makes us wonder how to do the job better.
Markerketing Experts
MAY 9, 2019
You would think activities that result in a spike in sales spell success, right? Sadly, you would be wrong. Why? Because success depends largely on reaching the “right” shopper. Many marketers and salespeople say their activities lead to noticeable sales improvements but it may not be with the right shopper. Consider the “deal buyer”. Data shows that up to 80 percent of the promoted volume is bought by only 20 percent of a category’s shoppers, the dreaded “deal buyer.”.
Store Growers
MAY 1, 2019
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Jamf on Retail
MAY 15, 2019
With the release of macOS 10.14.5, Apple introduced an important security enhancement for App Notarization. Get full details in this Q&A blog post.
Jamf on Retail
MAY 23, 2019
Discover how the Jamf Setup and Jamf Reset apps are helping schools, hospitals, hospitality and retail organizations maximize their Apple investments.
Jamf on Retail
MAY 23, 2019
Discover how the Jamf Setup and Jamf Reset apps are helping schools, hospitals, hospitality and retail organizations maximize their Apple investments.
Retail Technology Review
MAY 14, 2019
eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with premium fashion company Daniel Footwear, extending their partnership for a further two years.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Retail Technology Review
MAY 28, 2019
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.
Retail Technology Review
MAY 14, 2019
By Joe Farrell, Vice President of International Operations at PFS. In today’s increasingly digital world, consumer expectations are growing. Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously.
Retail Technology Review
MAY 14, 2019
Magic Madhouse, a specialist online retailer of trading cards and board games, has signed to occupy a 16,308 sq ft industrial unit at SEGRO’s Great Cambridge Industrial Estate, Enfield.
Store Growers
MAY 2, 2019
In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. If you get past the rookie mistakes , there are a ton of more complex challenges waiting: high CPCs , stiff competition from giants like Amazon, mobile visitors that don’t convert, etc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Retail Technology Review
MAY 28, 2019
Despite the ever-growing dominance of e-commerce as part of the overall retail sales mix, conversion rates across online channels remain a long way behind their in-store counterparts.
Retail Technology Review
MAY 14, 2019
An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand.
Retail Technology Review
MAY 28, 2019
It’s clear that the rise of pure-play e-tailers and the Amazon model have significantly disrupted the retail market, putting traditional brick and mortar retailers under more pressure than ever to manage costs, whilst also meeting rising customer expectations.
Retail Technology Review
MAY 28, 2019
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.
Advertiser: FourKites
Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.
Retail Technology Review
MAY 20, 2019
UK independent parcel carrier Yodel is celebrating the latest addition to its trophy cabinet after claiming the title of Retail and eCommerce Innovator of the Year at the techies 2019. The techies celebrate innovation across all industry sectors in the UK, rewarding the best and brightest technology professionals.
Retail Technology Review
MAY 20, 2019
By Jon White, MD at InXpress. In the last few months, online retail giants ASOS and Amazon have made headlines for announcing that they may start blacklisting ‘serial returners’ from their websites.
Retail Technology Review
MAY 7, 2019
Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.
Retail Technology Review
MAY 7, 2019
Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide.
Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert
Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.
Retail Technology Review
MAY 28, 2019
Seamless mobile connectivity can help prevent this from happening explains Colin Abrey of Nextivity.
Store Growers
MAY 12, 2019
There are tons of great articles on how to do keyword research. And rightly so. Finding the right keywords can be extremely valuable to your business. But unfortunately, most keyword research ends up in a forgotten spreadsheet somewhere. I’ve been guilty of this myself. Many times I’ve started the research but didn’t follow through somewhere along the way.
Store Growers
MAY 26, 2019
On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors. But that’s not always a good strategy. At least, not if you want to run profitable campaigns.
Store Growers
MAY 28, 2019
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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