January, 2021

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility. According to Nielsen, the U.S. sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

Markdowns 325
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How to use technology in your in-store marketing strategy?

Tokinomo

Technology is improving as we speak. Robots exist, IoT is here to support your business, AI can help you amaze your customers, and VR can help you travel in a different world.

Marketing 224
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Preparing for 2021: Retail Trends & Shopper Expectations to Watch Out For

Intelligence Node

2020 was a whirlwind of a year not just for the global population, but for businesses too. The eCommerce landscape saw a major change, the likes of which were never seen before. eCommerce was picking up steam before the pandemic, but the pandemic propelled it to new extremes. The US Department of Commerce noted a […]. The post Preparing for 2021: Retail Trends & Shopper Expectations to Watch Out For appeared first on Blog.

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Beware of Shopper Marketing Shortcuts – They aren’t real!

Mike Anthony

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Really? If that were true, that would be amazing right? Our lives would be so simple! But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first.

Marketing 130
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to leverage AI to foster growth for your Fashion Ecommerce store

I Love Fashion

Fashion Digital Marketing Agency. The advent of technology and digitalization have collectively been a concrete reason for the evolution of Fashion Ecommerce. Like other industry verticals, the Fashion eCommerce Marketing retail landscape has also endured a tangible change. Enabling consumers across the globe to shop their preferred commodities by leveraging flawless online transactions.

Fashion 111
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What is Prestige Pricing and Is It Right For You?

Wiser

Why are some people willing to pay seemingly sky-high prices for certain items? In some cases, it could be they believe price and quality are intimately linked. Or maybe they want to splurge on something to show off to their friends, display their status, or simply treat themselves to a bit of luxury. The consumer psychology around luxury is fascinating.

More Trending

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Trade marketing challenges and how to tackle them

Tokinomo

How can you make sure that you reach the shelves of the biggest retailers? How can you increase brand awareness and customer loyalty? How can you promote your products efficiently?

Marketing 198
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Retail Budget Planning 2021: Driving Revenue with Technology

Intelligence Node

The best thing about January is the opportunity to start again, a general optimism for doing better retail planning than last year. More so for retail, being one of the hardest hit industries last year. As retailers re-evaluate 2020’s retail planning decisions, the overarching theme for Budget ‘21 is ‘uncertainty’, given the current political […].

Planning 160
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Beware of Shopper Marketing Shortcuts – They aren’t real!

Mike Anthony

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Really? If that were true, that would be amazing right? Our lives would be so simple! But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first.

Marketing 130
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How to utilize Marketing Automation to generate more leads for your business

I Love Fashion

Fashion Digital Marketing Agency. The inclusion of the internet in human lives has transformed the way people live, work, and shop. The contemporary mode of advertisement for the brands, however, is not an exception though! Consequently, people have devised marketing automation for enticing their potential customers along with the incorporation of a few assuring sub-processes that together contribute to instigating more business leads.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Find an Affordable Apartment in Los Angeles

Thrifts and Tangles

I moved from Las Vegas to LA a little over two years ago. Shortly after moving in, I. The post How to Find an Affordable Apartment in Los Angeles appeared first on Thrifts and Tangles.

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NRF: 52% of Shoppers Celebrating Valentine’s Day, Spending a Combined $21.8 Billion

Retail TouchPoints

Just over half ( 52% ) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion , according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. The holiday may be serving as a form of release for pent-up consumers: nearly three-quarters ( 73% ) of shoppers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic.

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Best Eco-Friendly Bubble Wrap Alternatives

Small Biz Trends

As a business besides making sure your products are shipped safely and on time you can also improve your image by showing you also care about the environment. By investing in eco-friendly packaging, you are showing your customers your sense of social responsibility. As a retailer, one way to instill eco-friendly practices in your business is to limit the use of plastic in your product packaging and shipping materials.

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Taking the Mystery Out of Markdowns

Retail Adventures

Just because you fell in love with that item when you saw it at the last trade show you attended it doesn’t guarantee it will sell once it hits your sales floor. And when it doesn’t you need a plan to get rid of it so you can buy fabric that will sell. Let’s take a look at the things you can do to move merchandise that isn’t selling: What’s your turn?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Norm Architects bases jewellery store interior on the studios of Picasso and Matisse

Dezeen

Norm Architects used natural materials such as oak, clay, linen and travertine to create a jewellery showroom in Copenhagen informed by modernist artists' studios. Located on Ny Østergade in the city's old town, the flagship store belongs to jewellery brand Dulong and features an open-plan layout broken only by a few existing cast-iron columns. Dulong's flagship store features travertine tables and counters.

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How to build Link Structure of your E-Commerce website & get it right?

I Love Fashion

Fashion Digital Marketing Agency. Are you sure, your eCommerce website structure isn’t costing you customers? Surprising though it may seem, but it only takes about 50 milliseconds for the users to form an opinion as to whether they like your website or not. Simply; whether they will stay or bounce off. Although it is commonly said that “don’t judge a book by its cover’’, yet the eCommerce websites are constrained to an absurd level of snap judgments that fosters the perception of credibility.

Fashion 98
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How I Quit My Shopper Marketing Job To Start A Software Company

Shopperations

For the last couple of years, I have been doing podcast interviews with former CPGers who are running their own businesses. Recently, one of my subscribers half-jokingly told me "Don't forget to interview yourself!".

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Walgreens Divests Wholesale Business for $6.5 Billion to Focus on Retail Offerings

Retail TouchPoints

Walgreens Boots Alliance will sell its Alliance Healthcare wholesale business to AmerisourceBergen Corporation for approximately $6.5 billion. The transaction will let Walgreens focus on its core retail pharmacy businesses, expand its offerings and accelerate progress on strategic priorities. Additionally, Boots and AmerisourceBergen will strengthen their strategic partnership by extending and expanding their commercial agreements.

Wholesale 306
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Yelp Introducing Features for Businesses to Disclose COVID Safety Measures

Small Biz Trends

Keeping your small business open could mean tweaking your COVID-19 safety practices. Yelp is adding to their COVID-19 Section. They are adding customer observations on social distancing and mask wearing. There are also new content guidelines protecting businesses from unfair reviews. And new health and safety measures. The section already lets SMBs inform customers about their ongoing health and safety efforts.

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Jason & Scot Show Episode 250 – Recap of Holiday 2020

Retail Geek

A weekly podcast with the latest e-commerce news and events. Episode 250 is a recap of the holiday commerce season, an update on #shipageddon, and other news from December. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? This week we recap the commerce results for Holiday 2020 (including the data sources you can use to get a read for yourself), give an update on #shipageddon, and cove

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2021 Predictions for Retail and the Point of Purchase Industry

Frank Mayer

When I wrote the “ What’s in Store for 2020 ” blog last December, I could not have predicted what was to come in three short months. My closing statement promised a bright future for retail and the point of purchase industry in 2020. Instead, a worldwide pandemic shifted industry conversation from experiential retail and strategic partnerships to more simplified objectives like keeping customers and employees safe, store shelves stocked, and open signs lit.

Kiosk 97
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Retail, culture and brands ethics

Fashion Retail

When I was 16 years old, I didn’t know what to study at university. I spent some time soul-searching about what subject I liked at school and why. I liked Economics but specially the social aspect of it. I have always been passionate about History and trying to put all the pieces of the puzzle … More Retail, culture and brands ethics.

ATS 96
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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Proud Goodbye to Miller Zell from Ron Lutz

Miller Zell

Miller Zell EVP & Chief Retail Officer Ron Lutz announced his retirement from Miller Zell this month. We asked him to write a few words in advance of his departure.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. ASONTV companies continued to break advertising records throughout the remainder of 2020.

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Best Clothing Racks

Small Biz Trends

If you own clothing store or a boutique you probably know that clothing racks are important to showcase your merchandise. While almost all clothing racks provide the same essential function of showcasing clothes that are for sell, they are not all created equal. Clothing racks come in a variety of designs and styles as well as price points. Whether you are looking for functionality or aesthetics, below are some of our seven top clothing racks for your business.

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2021 Retail trends: 3 ways to generate repeat business with offerings that build on each other

Retail Pro

Digital acceleration will be one of the most popular topics in the retail world in 2021. Coming out of a pandemic-centric 2020, retailers expanded e-commerce capabilities, cultivated (and relied upon) core customers and became creative with customer fulfillment. How they … Continue reading → The post 2021 Retail trends: 3 ways to generate repeat business with offerings that build on each other first appeared on Retail Pro Blog.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

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Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?

Wiser

Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said for letting your retail partners own the distribution to individual stores? This is a question every brand and manufacturer has to contend with at some point. They have to make a decision between Direct Store Delivery or centralized distribution through retailers’ supply chains.

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Top 20 Essentials… A Bridal Store Checklist

Nahanco

Now this list doesn’t include everything you need to open and run a bridal shop, but it will at least get you started. For additional bridal store needs, visit us at nahanco.com.

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How to Overcome Supply Chain Breakdowns

Miller Zell

COVID-19 spawned unprecedented challenges for international trade, particularly with the North American supply chain, where there’s never been a bigger imbalance between imports and exports.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the area of cross-border ecommerce, web localization can be the difference between success and failure. And cross-border ecommerce is booming. In recent months the global COVID-19 pandemic has had a huge impact in retail.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.