November, 2018

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What to Do If Major Retailers Violate Map

Wiser

The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon. . Amazon is projected to collect nearly 50 percent of all online retail spend in the U.S. in 2018. Target’s Q2 revenue was $17.55 billion and Walmart’s was $128 billion.

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Review of Rubydothandmade's Gray & White Bib

Hello Small Shop

How freaking cute is this gray and white bib from @rubydothandmade? Kerina, is the creator behind @rubydothandmade an specializes in hand making luxuriously soft, stylish and absorbent baby items. Kerina was inspired to start her shop following the arrival of her second child who was diagnosed with re-flux at only 3 weeks. Kerina and her partner went through so many bibs and burp clothes that she decided to design her very own bibs, which are highly absorbent.

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Retail Innovations Blog Series: Trend #4: Responsibility

Retail Eye

Welcome back to J.C. Williams Group’s Retail Innovations Blog Series where we celebrate global retail innovation, concepts, and trends!

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The Rise of In-Store Technology

Storis

Today, people can satisfy their shopping needs from the comfort of their homes through their mobile device or tablet. What does that mean for retailers with brick-and-mortar stores? Retailers must rethink the role of their stores and motivate consumers to visit through intriguing experiences. A key part of the solution to this challenge is technology.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

Store Growers

Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).

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Geodis appoints a global head of e-commerce

Retail Technology Review

Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company.

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Coach joins Burberry and Gucci in dropping fur products

Retalon

Coach has recently announced that the company will no longer be selling fur products for ethical reasons. The decision came after similar announcements from other fashion retail competitors such as Gucci, DKNY, Versace, Burberry and Columbia Sportswear. The decision to drop fur, or any other category/sub-category of product, isn’t an easy one for retailers, especially those in high-end fashion retailing.

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The ONE tool the best retailers use!

Retail Smart Guys

I’m writing you in the middle of Black Friday weekend, because there is something you should know, and it’s this. My average customer is up 10.3% in year to date sales, and is doing it with 13% less inventory. That means that they have more cash in the bank. It means they are able to raise the capital to compete against Amazon and other internet sites, as well as any other competitors who could be trying to steal market share.

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Google Shopping: Optimize Paid Ad Spend Using Pricing Data

Wiser

Paid advertising is big business. According to Adthena, Google Shopping ads accounted for 76.4 percent of all U.S. retail search ad spend in Q1 2018. This percent of search spend also contributed to 85.3 percent of all clicks across Adwords or Google Shopping campaigns in the first two months of 2018. . The bottom line is that retailers are spending more on Google Shopping ads than traditional text ads, and those ads are generating clicks from interested consumers.

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Black Friday Results: Who Hit the Stores—and What Did They Buy?

Wiser

Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday. . That was just an estimate, though. What actually happened this Black Friday? To find out, Wiser enabled its network of smartphone-enabled shoppers to provide some near-real-time data from several major brick-and-mortar retailers. .

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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CNBC: Wiser Black Friday 2018 Data Featured on Squawk Box

Wiser

With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box Black Friday coverage. Our smartphone-enabled shoppers provided Reagan with data on top toy brands this Black Friday, including Lego, Nintendo, and Hasbro, along with shopper sentiments such as quality and availability of Black Frida

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3 Smart Tips for Emerging Brands to Build an Online Presence

Wiser

As the holiday shopping season fast approaches, the uptick in excited consumers ready to spend will create plenty of opportunities for emerging brands. . There’s Black Friday, Small Business Saturday, and Cyber Monday. Each day—and every other between now and the end of the holiday season—are chances for emerging brands to capture shoppers’ attention.

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3 Cyber Monday Promotions That Work for Any Retailer

Wiser

What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to compare prices? . Perhaps it’s a great deal. Cyber Monday promotions are big business. KMPG’s Global Online Consumer Report noted that 46 percent of consumers shop online due to an online sale or better prices than in-store.

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Don’t Let 3P Sellers Hurt Your Amazon Brand Reputation 

Wiser

Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the marketplace, and total sales brought in as much as $118 billion in 2017. . Amazon is a behemoth. The marketplace’s scale can be one of its greatest strengths in retail, but it can also be a weakness for brands and manufacturers selling on the platform. .

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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[Webinar] Wiser Scorecards & Actionable Insights for Your Business 

Wiser

On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “ Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business ,” was hosted by Director of Product Management Tom Vieira and Sr. Director of Operations Devon Kelly. . Missed out (or looking for a refresher on what you heard)?

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[Internet Retailer] How to Protect Your Brand on Amazon

Wiser

Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers. Wiser CEO Andy Ballard, in an article published by Internet Retailer , explained how you can do just that with competitive pricing, MAP monitoring, and Amazon’s Brand Registry.

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Why personalisation means good retail

Retail Technology Review

Retailers are all chasing a personalisation dream, aiming to tailor in-store and online propositions to ensure their customers feel like they’ve received relevant, impactful, and delightful experiences.

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UKFast Network sees 30% Black Friday spike

Retail Technology Review

Traffic to the UKFast network, which hosts thousands of eCommerce websites and booking platforms, has seen a massive 30% increase in web traffic this Black Friday, compared to Black Friday last year.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Only 36% of top UK retailers fully secure online store

Retail Technology Review

The shopping season is upon us and, like every year, many of us choose to buy online instead of trawling through the shops. But do UK retailers ensure shoppers can trust their websites?

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5 Steps to Planning Out and Launching an Ecommerce Site

Retail Technology Review

The ecommerce industry is growing rapidly. Ecommerce sales are expected to top $4 trillion by 2020. This is because more people prefer to shop online from the comfort of their homes instead of going to the store.

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New solution to furnish Dreams with enhanced omnichannel capabilities

Retail Technology Review

Dreams, the specialist bed retailer, will revolutionise its omnichannel capabilities and digitally transform its store estate, thanks to the implementation of a new solution, delivered by commerce transformation specialists, Envoy Digital, part of the KPS Group.

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Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl.

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Fast search and free shipping top the list of ‘ecommerce must-haves’ this Christmas

Retail Technology Review

Fast search functions and free shipping are the keys to ecommerce success this holiday season. That’s according to a new research report from Episerver, outlining the 26 best practices for online retailers this Christmas.

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Nosto and Function18 score ‘hole in one’ at Direct Commerce Innovator Awards

Retail Technology Review

The success of Nosto’s AI-powered personalisation solution for golf apparel retailer Function18.com has been recognised at the 2018 Direct Commerce Innovator Awards, winning in the category for best CRM, Data, Targeting & Personalisation at the prestigious awards.

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Freshworks and Pitney Bowes bring AI-powered self-service to the frontlines of shipping and mailing

Retail Technology Review

Freshworks, the customer engagement software solutions provider, has partnered with Pitney Bowes, a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data to integrate Freddy, its recently launched Omnibot Artificial Intelligence (AI) engine with the next generation SendPro C-series device.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

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Coach joins Burberry and Gucci in dropping fur products

Retalon

Coach has recently announced that the company will no longer be selling fur products for ethical reasons. The decision came after similar announcements from other fashion retail competitors such as Gucci, DKNY, Versace, Burberry and Columbia Sportswear. The decision to drop fur, or any other category/sub-category of product, isn’t an easy one for retailers, especially those in high-end fashion retailing.

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Matalan chooses ContentSquare to enable omnichannel strategy

Retail Technology Review

Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

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Allbirds – Google Ads Aces – Episode 1

Store Growers

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas that we can use in our own campaigns.

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Online sellers fail to use own data to improve business performance

Retail Technology Review

Online sellers are using e-commerce solutions to gather better data insights, yet many are failing to use it to make better business decisions, new research by Sana Commerce has found. Whilst 42% are using data to improve customer service, only 24% are using data for buying behaviour analysis and two thirds are not using it to improve the user experience.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.