February, 2021

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.

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Interruption marketing: How to ace it in brick and mortar stores

Tokinomo

We are bombarded with ads, promotions, and banners every day. Open the browser, you get 3 ads, open the email, 5 cold messages. Of course, due to the massive amount of ads, customers are no longer paying attention.

Marketing 182
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4 Keys to Powerful Price Management for Online Retailers

Intelligence Node

And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.

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What You Need in Repricing Software

Wiser

How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers. One area you can focus on to address the above concerns is pricing. Specifically, setting the right price at the right time. For many, this is achieved through repricing.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

Unless you’ve been living under a rock for the past year (and I know that is sometimes how it has felt!) you will have noticed that consumer and shopper behavior has changed significantly over the last twelve months. One of the challenges we face is to understand which new behaviors will stick, and which will change again, perhaps reverting to the way things were before.

Consumer 130
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QR codes helping transform future of touchscreens

Retail Insider

By Harry Horn. When Scala showcased QR codes back in 2015 as a technology whose likely breakthrough was on the near-term horizon there was plenty of scepticism. People questioned its prospects having seen it fail to make an impact since it was first developed back in the 1990s. Credit: Scala. Well, it certainly found its place big-time in 2020 as a robust technology that could play many roles – from allowing people to use their phones to check-in to venues, pulling up web-based information, and

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In-store marketing for the C.A.R.L.Y shopper

Tokinomo

Is H.E.N.R.Y gone yet? C.A.R.L.Y is coming into the stores and it’s coming faster than expected. C.A.R.L.Y is the new segment of shoppers who are prepared to enter your store, look out for sustainable brands and even squeeze in a quick TikTok video, making your brick and mortar shop go viral.

Marketing 168
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Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth

Intelligence Node

Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.

Shopping 129
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9 Ways to Optimize Your Pricing Strategy & Boost Profits

Wiser

Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business model. But, there’s no cookie-cutter way to create a great strategy. Every customer would love ridiculously low prices every day, but that comes at a major cost to your brand.

Marketing 141
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2021 Shopper Trends – Cutting through the predictions to meaningful action

Mike Anthony

Unless you’ve been living under a rock for the past year (and I know that is sometimes how it has felt!) you will have noticed that consumer and shopper behavior has changed significantly over the last twelve months. One of the challenges we face is to understand which new behaviors will stick, and which will change again, perhaps reverting to the way things were before.

Consumer 130
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Studio Anne Holtrop creates gypsum walls that look like fabric for Maison Margiela store

Dezeen

Dutch architect Anne Holtrop has remodelled Maison Margiela 's concept store in London adding walls cast in textile moulds to reflect the brand's garment construction techniques. Located at 22 Bruton Street, the boutique is laid out across 190-square-metres and displays Maison Margiela's Co-Ed collections , with men's and women's ready-to-wear alongside accessories such as shoes, jewellery and eyewear.

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Amazon’s Jeff Bezos Exits CEO Position; Head of AWS to Take Reins

Retail TouchPoints

After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.

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How The Gaming World Is Changing Retail

Retail Prophet

By Reilly Stephens. In 2019 Netflix CEO Reid Hastings sent an internal memo to shareholders addressing the competitive landscape and set out how Netflix would continue driving subscription and viewership. Only a couple of months prior, Disney had announced their foray into streaming, leaving many feeling uneasy, seeing Disney as an imminent threat to Netflix’ subscriber rate.

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Contactless payment and Augmented Reality: CX aids during COVID

Retail Pro

Retailers adapt to COVID: creating a safer in-store shopping experience with contactless payments as well as mandatory masks, and more helpful online with AR for trying on clothes Continue reading → The post Contactless payment and Augmented Reality: CX aids during COVID first appeared on Retail Pro Blog.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Third-Party Certification and Label Effectiveness In Purchase Decisions: Is It Worth the Investment?

Wiser

During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine, this often triggers intense decision fatigue, described as the “feeling of being too tired to make choices and wanting, instead, to opt for the familiar.” While Consumer Packaged Goods (CPG) companies have already become successful in developing heuristics through traditional packaging and design, there’s an on-pack factor that’s become ever more popular: third-party certifications

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Reflecting on 90 Years

Frank Mayer

This year marks Frank Mayer and Associates, Inc.’s 90 th anniversary, and the milestone has caused me to pause and reflect on our journey. What began as a humble screen-printing operation started by my grandfather in 1931 has evolved into a renowned company in the point of purchase and kiosk industries. We’ve designed, engineered, prototyped, and manufactured merchandising displays, interactive kiosks, and store fixtures for some of the world’s best-known companies.

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What Keeps You Up at Night? 5 CPG Experts Weigh In

RepslyBlog

2021 is shaping up to be filled with opportunities and obstacles for CPG businesses and their field teams. COVID-19 cases continue to rise, vaccination campaigns are slower than anticipated, and continued economic uncertainty looms large; but most brands are optimistic they can get back on track in the year ahead. What are the opportunities awaiting in the year ahead ?

ATS 90
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dear Fast Fashion – A Break Up Letter

Thrifts and Tangles

Dear Fast-Fashion, You and I have had some great times together and you once made me so happy, The post Dear Fast Fashion – A Break Up Letter appeared first on Thrifts and Tangles.

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Aspekt Office designs bright white store with "Nordic atmosphere" for Chinese lifestyle brand

Dezeen

The minimalist , utilitarian interior of this store in Copenhagen by local studio Aspekt Office provides a neutral backdrop for the colourful clothing and homeware that it sells. Located on Niels Hemmingens Gade where it meets the city's pedestrian shopping street Strøget, the OCE concept store occupies a building that dates back to 1736. Products are displayed across white and coral-coloured shelves in the home department.

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What is Price Image? Quick Guide for Brands and Retailers

Wiser

There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. This can create a challenge for brands and retailers. How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations?

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Lessons Learned

Miller Zell

The COVID-19 pandemic presented myriad challenges to retailers and other businesses operating public spaces.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Jason & Scot Show Episode 253 – Amazon Q4 2020 Earnings

Retail Geek

A weekly podcast with the latest e-commerce news and events. Episode 253 is a breakdown of Amazon’s Q4 2020 earnings report. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Amazon Earnings. Amazon reported in Q4 2020 earnings on Tuesday Feb 2.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Count appointment-based selling as another existing trend that was supercharged by COVID-19. Retailers such as Best Buy and Apple were two of the first to implement the model at scale, showing the value for businesses outside of luxury and specialty retail. And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place.

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College Campus Kiosks Transform Higher Education

Frank Mayer

As standard and custom kiosks spawn innovation and provide convenience across several industries, college campuses can capitalize on many of the same benefits for students, faculty, and staff. From streamlining student services to delivering information and ensuring public safety, there are countless opportunities for college campus kiosks to transform the higher education sector.

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Retailers benefit from unified commerce insights

Retail Pro

For retailers, a unified commerce strategy is built on the foundation of integrated retail technology for an efficient, frictionless customer experience across channels. Unified commerce gives retailers a smooth, efficient means of transacting business, because inventory, sales, e-commerce, and fulfillment … Continue reading → The post Retailers benefit from unified commerce insights first appeared on Retail Pro Blog.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

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What is a Perfect Store? Create a Strategy That Wins with Consumers

Wiser

For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story. For brands and retailers, especially in the consumer packaged goods space, the exact opposite is true. A lot of thought goes into the shopper experience, and how they can find exactly what they’re looking for (or what you want them to look for).

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Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing and how to best prepare your campaigns to deal with this change!

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Jason & Scot Show Episode 254 – Walmart and Shopify earnings and retail sales data

Retail Geek

A weekly podcast with the latest e-commerce news and events. Episode 254 is a breakdown of Walmart and Shopify Q4 2020 earnings reports, a recap of 2020 sales data from the US Dept Commerce, and Amazon News. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ?

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.