October, 2019

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5 Unethical Pricing Pitfalls to Avoid

Wiser

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.

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Understanding Shoppers & Converting Them to Customers

Retail Next

Retail stores are interesting and fun to run on most days, mostly because of the array of characters you get to encounter. However, every experienced merchant knows there’s no magic bullet that’ll convert each shopper into buying. In fact, a Gallup poll revealed that of the biggest challenges small business owners face, 28 percent were economic and financial issues, but 14 percent were attracting shoppers and drumming up new business.

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4 questions that guarantee effective shopper communication

Markerketing Experts

As shopper marketers, we need to talk our shopper’s language – literally and figuratively. Shopper communication is imperative to achieving you goal of influencing and in some cases, changing your target shopper’s behaviour. Let’s create some context quickly. Shopper communication is part of the Shopper Marketing Mix, along with offer and availability.

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Do You Go The Extra Mile For Your Customers?

Storis

The last thing I wanted to do at 9 am on a Saturday morning was get my car’s oil changed. When my alarm went off, I was not a happy camper. Yet, the morning I was about to have at my local Subaru dealership turned out to be one of the best customer experiences I have had in a long time. When my boyfriend and I pulled up to the service station, a friendly attendant was there with a smile on his face.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How 5G will revolutionise retail payments

Retail Technology Review

Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile E- wallets. The introduction of 5G will only enhance innovations in retail technology and in turn, benefit the consumer.

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Weekly Industry Brief: 10.28.2019

Fashion Retail Tech

Happy Monday! Here is a recap of industry news from the last week. Sources are in the hyperlinked text after the headline. Brands + Retailers. LVMH bids $14.5B for Tiffany. Bloomberg. Barney’s moves forward with sale to Authentic Brands Group. The Wall Street Journal. Amazon stock tumbles after earnings and AWS revenues fall short of estimates. Fast Company.

More Trending

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How to Refresh Your Retail Signage to Send Powerful Messages

Retail Next

Signage is an essential part of any retail operation and outdated signage can hurt your business in ways you might not expect at first. There comes a time in any business’s life when it’s time to update its existing signage, be it because of rebranding or something as simple as signs becoming outdated, boring or worn-out. Bringing in creative, fresh looks grabs the attention of your shoppers and customers and guides them in the right direction.

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Are traditional channel definitions outdated?

Markerketing Experts

Is it time to relook the way we define channels? Some vehemently say that the traditional channel definitions need to be rehauled, others are a bit more cautious, preferring to avoid rocking the proverbial boat. Mike Anthony, Shopper Marketing Experts’ resident expert, weighed in on the topic of traditional channel definitions. . He says that “one of the first challenges is that the traditional definitions have been used for a long time.” .

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Do Smartphones Make Mystery Shopping Better?

Wiser

Brands and retailers know the importance of information, especially on-the-ground info from their brick-and-mortar locations. That’s why purchase panels and mystery shopping have been the name of the game for retail businesses for decades. . However, the influence of mobile devices on consumer behavior, both in-store and online, has given rise to a whole new world of mystery shoppin g: mobile crowdsourcing.

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Suggestive Selling and Upselling Techniques for Winning Retailers

Wiser

How can you get your shoppers to buy more, leave happy, and come back for seconds? For many retailers, the answer to the first part— buy more —is suggestive selling or upselling. However, this retail technique doesn’t always work for the leave happy and come back parts. We’ve all been in the customer’s shoes on this: walking into a store only to be immediately hounded by a sales rep, pushed on a product or service we don’t want, or bombarded with add-ons at checkout.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Ways Retailers Can Use Video Marketing

Retail Next

Retailers of all kinds – local, international, online or those with ‘brick and mortar’ shops – should embrace new ways of connecting to shoppers if they want to continue to grow brand awareness. A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be ove

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Retail Return Policies: Eliminating Unnecessary Costs

Retail Next

Having a clear return policy in place is good for your business. Research shows that 27 percent of consumers are willing to make a significant purchase from a store that offers free return shipping. Unfortunately, returning products has become a bad habit of so many consumers. While most people would return an item because it isn’t in good condition when it arrived at their homes or the product does not match the description on the retailer’s website, more and more online shoppers do it intentio

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Retail Performance Pulse: Labor Day Performance Powers Stores to the Close of a Strong Summer Quarter

Retail Next

The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of September 2019 (September 1 through October 5 on the industry’s 4-5-4 calendar). Download the Retail Performance Pulse for September 2019 store results. Store performance in September provided another proof point that while shoppers might visit physical stores less often, when they do, they do so with a

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5 Online Hacks to Boost Local Footfall to Your Store

Retail Next

Major retailers are disappearing from our towns, and it’s a trend that looks set to continue. So far in 2019, Macy’s, and even Walmart, have announced plans to close some of their stores, while Barney’s New York has filed for bankruptcy. On the face of it, the future for brick-and-mortar stores doesn’t look good and the reasons are well-recognized. The way consumers are shopping has changed and many larger chains have failed to keep up with the trends.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Tips on Writing a Retail Blog That Works

Retail Next

Whether you already have a blog or you just have a brand you want to further build upon, you know an effective blog attracts a lot of visitors. What is important is that a blog is an easy way to connect with your shoppers and share news or insights about your products and services. A blog makes the connection between your business and potential customers.

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How Multi-Store Brands Can Improve Internal Communication

Retail Next

Internal communication is essential regardless of the type and size of business you are in, but for multi-store retail brands, it is an indispensable factor for the smooth running of the business. A Communication ROI Study Report conducted by Towerwatson.com, revealed that companies with highly effective communication enjoyed 47 percent higher total shareholder returns compared to organizations with less effective communication.

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How to Improve Retail Inventory Management and Avoid Loss

Retail Next

Whatever the size of your retail business, inventory management is crucial to controlling your supply chain. Getting this right is one of the fundamentals of running an efficient, profitable business. Whatever systems you have in place to manage your inventory and minimize loss, it is always a good idea to be thinking about how you can improve upon them.

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3 Amazon Practices to Mimic — and 2 to Drop

Retail Next

Amazon is one of the most talked-about brands in modern society. Retailers, in particular, often analyze what makes the company such a constant topic of conversation. Amazon does some things well but falls short in other ways. Here are three of the company’s practices you can mimic, and a couple that are best to drop. 1. MIMIC: Offer Services Through an Ever-Growing Number of Platforms or Products.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Weekly Industry Brief: 10.21.2019

Fashion Retail Tech

Happy Monday! Here is your recap of industry news from the last week. Sources are in the hyperlinked text after the headline. Brands + Retailers. Authentic Brands Group bids $271M to buy Barneys New York. Reuters. Under Armour to make spacesuits for Virgin Galatic flights. CNBC. Best Buy touts first-party data capabilities as it looks to build its media business.

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Weekly Industry Brief: 10.15.2019

Fashion Retail Tech

Hi! Here is your weekly recap of industry news. Sources are in the hyperlinked text after the headline. Brands + Retailers. Handbag sales reveal a major shift in where consumers are shopping. CNBC. Toys ‘R’ Us taps Target to fulfill online orders. AdAge. How Glossier grew from millennial catnip to billion-dollar juggernaut. Vanity Fair . LVMH bets on a mental health-focused streetwear label.

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As high street shops close, retailers also fail to control online customer churn

Retail Technology Review

A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season.

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Ethoca wins Most Innovative Online Solution at the UK Fraud Awards 2019

Retail Technology Review

Ethoca, the leading provider of collaboration-based technology solutions that help card issuers and online merchants increase card acceptance and stop ecommerce fraud and disputes, has won ‘Most Innovative Online Solution’ at the UK Fraud Awards 2019.

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Omnichannel retail trends that will shape the industry in 2020

Retail Technology Review

A shift in consumer behaviour has seen the retail sector transition from bricks alone to a combination of bricks and clicks. With new shopping demographics purchasing products in a different format, the rise in e-commerce success has no doubt driven the recent retail revolution, with the world of digital proving increasingly important.

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The White Label World Expo UK

Retail Technology Review

The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience.

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UK consumers continue to abandon purchases due to a lack of convenient delivery options

Retail Technology Review

According to new consumer research from Global Freight Solutions (GFS) and IMRG (the UK’s association for online retailers), 45% of consumers are still more likely to abandon their purchase due to a lack of convenient delivery options, not a lack of free options.

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New Research finds the Salesforce economy will create more than $1 trillion in new business revenues and 4.2 million jobs between 2019 and 2024

Retail Technology Review

Salesforce, the CRM solutions provider, has announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by 2024.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

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The White Label World Expo UK

Retail Technology Review

The White Label World Expo is the leading online retail sourcing show, making it the perfect destination for manufacturers to showcase their products to a rapidly growing market. Based in four countries over three continents, it truly is a global event reaching a truly global audience.

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Personalisation: a force for good in the world of retail, champions Cohaesus

Retail Technology Review

According to Gartner, by 2024, the World Health Organization (WHO) will identify online shopping as an addictive disorder. It predicts that a key driver will stem from retailers increasingly deploying AI and personalisation tactics, designed to drive greater awareness and engagement of products and services amongst consumers. .

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Retail sales value fell in September: and retail’s white knight – e-commerce – suffered worst of all, says ParcelCompare

Retail Technology Review

ONS retail sales figures reveal the amount UK shoppers spent fell -0.2% in September, and this time the new saviour of retail, online stores, fell even more dramatically, says ParcelCompare.

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CommerceHub survey uncovers expanding product range is a top priority for UK retailers

Retail Technology Review

CommerceHub presented key research findings at The Internet Retailing Conference on 10 October 2019 from its survey of 200 online retail decision makers and workers, uncovering their current mindset around using drop ship or marketplace models to cost-effectively expand product range.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.