Wiser

NOVEMBER 21, 2016

*Originally published on the Quad Analytix Blog. FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors.

Advertising 60

Advertising Promotions Target Market Management 60

Store Growers

NOVEMBER 28, 2016

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work.

Shopping 54

Shopping Advertising Accounting Management 54

Wiser

NOVEMBER 16, 2016

This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion.

Promotions 60

Promotions Markdowns Shopping Planning 60

Wiser

NOVEMBER 15, 2016

*Originally published on the Quad Analytix Blog. Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers. True or not, low cost is often conflated with low quality, and a reseller that focuses on low pricing risks damaging their reputation.

Marketing 60

Marketing Checkout Advertising Promotions 60

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Management

Store Growers

NOVEMBER 15, 2016

The holiday season always shows up earlier than you’d like it to. All those to-dos that kept getting postponed, till we’re here, on the verge of the busiest time of the year for most stores. And while it’s too late to make drastic changes, there are still things you can do to get the most out of this years holiday sales. Here are a couple of ideas: A Santa hat on your logo might be funny, but if you’re short on time, focus on things that will move the needle.

Advertising 42

Advertising Returns Shopping Accounting 42

Store Growers

NOVEMBER 28, 2016

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work.

Shopping 28

Shopping Advertising Accounting Management 28