A stylishly executed set of windows shine out across one of London’s most well-loved shopping streets, encased in colourful Christmas lights, with three grand trees to peek under, inside the Coach split-level store.
The mechanised pair of nutcrackers stand proudly within the front windows, moving back and forth and side to side, as they offer up-wrapped gifts and a roll of ribbon to passersby. Gifts are piled high in the windows, topped with Coach’s sleek, signature accessories.
Produced and installed by StudioXAG, Coach has developed an eye-catching holiday scheme that draws shoppers in from the cold and into a warm festive space. One of three grand trees stands proudly in the centre of the ground floor, the tree is covered in bespoke, playful decorations to add that extra level of detail that Coach is famed for.
Alex Kurunis
Benny van Leeuwen
