Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In
Retail TouchPoints
JANUARY 26, 2022
I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,
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