Brands and consumers often at odds on priorities, causing planning confusion
December 20, 2022
A new study from Accenture points to the paradoxical nature of shopper behavior and how that often sends false messages to brands and retailers making merchandising plans for the year ahead. For example, consumers — the majority of whom will claim they want to support sustainable living — are often simultaneously doubling down on fast-fashion purchases. Consumers, according to Accenture, prioritize convenience above all else, whereas retailers and brands place convenience at #4 on their list.
Recent News
Uber and Lyft Strikes in Metro Atlanta
Uber and Lyft rideshare and delivery drivers in the sprawling metro Atlanta area came together in solidarity with their counterparts nationwide for a significant cause on May 1.
Johnson & Johnson Announces Plan To Resolve All Current and Future Ovarian Cancer Talc Claims
The settlement is worth $6.48 billion.
Some Americans Will Get a Rare Extra Social Security Check This Month
Some Americans may get a rare extra social security check on the last day of May, though it doesn’t mean they will receive extra money.
Krispy Kreme Expands Into Germany
Krispy Kreme is set to extend its sweet reach to Germany through a recent agreement with ISH Kreme, marking its largest franchisee collaboration yet.