Amazon Avoids EU Fines with Commitments to Data, Buy Box and Fulfillment Changes
Retail TouchPoints
DECEMBER 20, 2022
Amazon has reached a settlement with the European Union (EU) regarding three antitrust probes centered on the retail giant’s use of seller data, the “Buy Box” of ranked offers and shipping requirements for the Prime program. Amazon has agreed to a number of legally binding commitments to bring it in line with the EU’s regulations, and if it fails to maintain them the European Commission can impose a fine of up to 10% of Amazon’s global annual turnover.
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