The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Retail TouchPoints
MARCH 31, 2022
Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking.
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