Mmm, it’s the sweet smell of advertising success
Inside Retail
MAY 8, 2022
Am I the only one who’s suddenly doing a lot more shopping at 8pm? And I swear I’ve never been more susceptible to a digital promo in my life. Twenty-per-cent off at my local Thai restaurant on a Friday night? I’ll have the extra pad see ew , thanks. Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. .
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