5 Tips for Maximizing Influencer Marketing’s Impact
Retail TouchPoints
SEPTEMBER 2, 2021
A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 billion in the U.S. this year — a 35% increase over 2020 — according to Insider Intelligence. The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.
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