Thu.Sep 02, 2021

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5 Tips for Maximizing Influencer Marketing’s Impact

Retail TouchPoints

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 billion in the U.S. this year — a 35% increase over 2020 — according to Insider Intelligence. The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators.

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Dexus selling stakes in two super-regional shopping malls

Inside Retail

Cornerstone stakes in two super-regional Australian shopping centres have gone up for sale in the first such investor opportunity in two years. Dexus Wholesale Property Fund is offering a 20-per-cent interest in Gold Coast’s Pacific Fair Shopping Centre and a 25-per-cent stake in Sydney’s Macquarie Centre. The stakes were held by the AMP Capital Diversified Property Fund before its recent merger with Dexus Wholesale Property Fund.

Shopping 264
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Sensormatic Solutions Improves Inventory Visibility to Reduce Shrink

Retail TouchPoints

Sensormatic Solutions , a Johnson Controls company, is streamlining its store shrink visibility offering globally. The updated offering combines RFID-enabled detection systems and Electronic Product Code (EPC) item-level data with Sensormatic IQ, with the goal of unifying diverse data and insights through an intelligent operating platform. Its latest tool, the RFID Overhead 360°, was developed in collaboration with Impinj to deliver storefront visibility performance with versatility to complemen

ATS 250
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Ikea launches global 24-hour virtual festival

Inside Retail

Home furniture giant Ikea is set to roll out its first virtual festival, hosting performances and experiences across the world. The event, starting on September 16, will see the participation of artists, designers, DJ’s, chefs and other talents, who will turn their homes into stages for performance. Ikea Festival will take place in more than 100 homes across more than 50 countries, and is open to everyone. “This is a new kind of experience Ikea wants to offer, celebrating, connecting and e

Marketing 252
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Armourcoat achieves third-party certified Environmental Product Declaration

Retail Focus

Armourcoat Ltd a decorative surface finishes specialist based in Sevenoaks, Kent have announced the publication of their new set of Environmental Product Declarations (EPDs) providing Architects and Specifiers transparent, verified and comparable information about the environmental impact of their products. Armourcoat recognise that Architects and specifiers are under huge pressure to ‘specify green’ and their biggest challenge is to compare the impacts of different materials and products in ord

Planning 162
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China’s Alibaba to invest US$15.5 billion for “common prosperity”

Inside Retail

China’s Alibaba Group will invest 100 billion yuan ($15.5 billion) by 2025 in support of “common prosperity”, it said, becoming the latest corporate giant to pledge support for the initiative driven by President Xi Jinping. Beijing has been encouraging companies to share wealth as part of the effort to ease inequality in the world’s second-largest economy.

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How cult US beauty brand Il Makiage is disrupting the beauty industry

Inside Retail

For decades, global beauty giants like L’Oréal and Estée Lauder have followed the same playbook: team up with movie stars and models and leverage their fame and desirability to drive sales. But cult US beauty brand Il Makiage has taken a different approach. Launched by brother and sister Oran Holtzman and Shiran Holtzman-Erel in 2018, the fast-growing online retailer uses little-known ‘micro influencers’ to demonstrate its products and attract customers.

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Jassy faces controversy in early weeks as new Amazon CEO

Retail Wire

Amazon’s recently-installed CEO, Andy Jassy, reportedly overrode a decision in 2019 to fire a manager at the company’s AWS division who was accused by a Black female subordinate of discrimination. Mr. Jassy was CEO of AWS at the time. According to a report from Protocol, Amazon has confirmed the events. “In this instance, we conducted a thorough investigation and took what we believe was the appropriate corrective action,” the company wrote in a response to Protocol’s inquiry.

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China’s Alibaba to invest US$15.5 billion for “common prosperity”

Inside Retail

China’s Alibaba Group will invest 100 billion yuan ($15.5 billion) by 2025 in support of “common prosperity”, it said, becoming the latest corporate giant to pledge support for the initiative driven by President Xi Jinping. Beijing has been encouraging companies to share wealth as part of the effort to ease inequality in the world’s second-largest economy.

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Just over half of U.S. companies looking at imposing vaccination mandates on workers

Retail Wire

According to the results of a poll released yesterday by consultant Willis Towers Watson, 52 percent of U.S. businesses are planning, or at least considering, rules requiring that employees be vaccinated against COVID-19. Only 21 percent of those surveyed, however, currently have such mandates in place. The rules being considered wouldn’t necessarily insist that all are vaccinated, in some cases instead imposing limitations on access to employees not taking the shot.

ATS 130
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Inside Retail

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty joined forces in 2019 to launch their own passion project Pupnaps, a line of calming dog beds designed to reduce anxiety, stress and improve sleep quality in dogs. Today it is attracting more than 4000 sales each week, amounting to over $1 million in monthly revenue. Pupnaps adopted the foolproof sales and marketing model that Fogarty used for his other successful brands, including The Oodie and The Calming Blanket.

Marketing 236
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California bill would require gender neutral displays in department stores

Retail Wire

The California State Senate has passed a bill that, if also passed by the Assembly, would mandate that department stores in the state with 500 or more employees create gender neutral merchandising sections displaying a “a reasonable selection” of items “regardless of whether they have been traditionally marketed for either girls or for boys.” The bill would not apply to apparel — it is intended for such categories as toys and personal care items, and it would not prohibit the use of separate sec

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My team has worked a four-day week for a year. This is what I’ve learned

Inside Retail

You wake up bleary eyed at 6am on a Friday morning. ‘One more day until the weekend,’ you think to yourself. But then you suddenly remember – you don’t work on Fridays! Every weekend is a three-day weekend. And here’s the kicker: you still get paid a full-time salary for working just four normal length, eight-hour days. This has been the life of my team for the last year at Inventium, the behavioural science consultancy I founded nearly 15 years ago.

Shopping 223
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Around a racetrack at 200km per hour with no one in the seat – here’s how…

Cisco Retail

As a child, I had remote-controlled race car toys. To steer the car, some were tethered to a long wire, but the newer ones were radio controlled. I imagined rounding the corners of an imaginary track in my living room frequently crashing into the legs of furniture. Earlier this year, Michael Martens, CEO of Riedel Networks, called to ask if we could participate in a project to remotely connect a driver to an electric race car.

ATS 145
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Cars24 takes age-old tradition of used-car sales entirely online

Inside Retail

Global automotive retailer Cars24 is set to shake up Australia’s $55 billion used car market as it introduces its pureplay e-commerce offer to consumers. . The business, which was recently valued at over US$1 billion, launched in India six years ago but really fired up its international expansion this year moving into the Middle East, Southeast Asia and now Australia.

Checkout 130
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Cisco Catalyst 9100 series, much more than Wi-Fi connectivity

Cisco Retail

Are you one of those people who, when entering a new building (such as a hotel, corporate office, stadium, hospital—literarily any building) the first thing you do is look up to spot the presence of an access point (AP)? What? You don’t? You don’t know what you are missing! Yes, I am one of those people. Call it professional deviation, but when entering a building I must check if there is a Wi-Fi signal, where the APs are located, what’s the AP brand, how have the access points been mounted, wha

Location 145
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Brauz brings interactable shopping carts to Zoom

Inside Retail

Two months after initially launching a virtual shopping appointment feature through Zoom , omnichannel experience platform Brauz taken its integration with the communications platform a step further by integrating a website’s ‘shopping cart’ to the appointment. Customers can pre-load their online shopping cart with items they wish to see and discuss, and store staff will be able to remove and add items in the customer’s cart during the appointment, allowing for an easier buying experience.

Shopping 130
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Together, Colt and Cisco are Defining the Future of Segment Routing

Cisco Retail

Over the years, we have built a rich and extended relationship with Colt that goes above and beyond sourcing; together we have engaged in a broad partnership and our work with Segment Routing has been particularly successful. Colt was an early adopter of Segment Routing in 2017, working closely with Cisco to add value to its SR-based network. This early commitment has delivered the following key benefits to the Colt Network: • Reduced network complexity. • Greater network availability with 50ms

Location 144
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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More than skin deep: Why I love working at Mecca as a skincare expert

Inside Retail

As any savvy beauty retailer knows, selling customers skincare products is about more than just reducing pores and clearing surface-level blemishes, but boosting their self-esteem, health and wellbeing. And in the current climate, when many customers are in lockdown and hiding behind a face mask, skincare is one of the most popular categories in retail right now.

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Let’s Solve Rural Broadband—Together

Cisco Retail

Connectivity for all is essential. Cisco is helping bring this to life by empowering an inclusive future for all. Connecting the unconnected remains a challenge to inequality. In the United States today, 60 million Americans live in rural areas – nearly 20% without an adequate broadband network. It’s an inequality that presents a barrier to opportunities.

ATS 142
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American Eagle reports slowing e-com sales but higher profits

Retail Wire

Some investors took their gains today, selling off American Eagle stock on a second-quarter report that showed online sales missing analysts’ targets. The apparel brand’s digital sales slumped 5 percent vs. the same period last year. The company’s earnings, however, topped expecations: 60 cents adjusted vs. the expected 55 cents.

Apparel 100
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Down to a Science: How Johnson & Johnson Boosts Its Business With MLOps

Nvidia

Healthcare giant Johnson & Johnson is injecting data science across its business to improve its manufacturing, clinical trial enrollment, forecasting and more. “I actually like to call it decision science,” said Jim Swanson, the company’s executive vice president and enterprise chief information officer, in a panel discussion at the most recent NVIDIA GPU Technology Conference.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How Big Lots is luring treasure hunters back to stores

Retail Wire

Big Lots spent the last decade optimizing its product mix and doing a lot of things to make shopping its stores a more reliable experience, but CEO Bruce Thorn realized that, in the process, the chain had lost some of its magic. “We needed to own the treasure hunt more, give people more reasons to visit,” he said. One tactic is the addition of The Lot, a section the company will use as in-store learning labs to highlight and test new products and promotional ideas.

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Magnetic Cloud 2021: How Cisco Partners with the Cloud Startup Ecosystem

Cisco Retail

It’s a brave new world for startups looking to enter the cloud market. According to McKinsey, over 90% of organizations say that COVID-19 accelerated their adoption of cloud – and with good reason: The cloud offers unparalleled advantages in terms of speed, scale, and agility…and with it, a new level of complexity. Today we have a world where developers are running fast.

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Apple again hit with anti-trust challenge, this time in India

Retail Wire

An Indian non-profit group is bringing anti-trust allegations against Apple, claiming that the company’s insistence that app developers use its proprietary in-app purchase system is unfair to competition. Earlier this week Apple, along with Google, was the target of a bill passed by South Korea’s parliament that, if approved, would force the companies to open their app stores to third-party payment systems.

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Hoka One One tests brick and mortar with first stores

Retail Dive

Two pop-ups, in New York City and Los Angeles, will be open until December. Physical retail is key "for both sales and branding purposes," the company said.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Don’t panic, but consumers are hoarding toilet paper again

Retail Wire

We never learn. With the rise in Delta variant cases triggering speculation of a return to quarantines and lockdowns in many locales, shoppers are stocking up on toilet paper again — or perhaps category managers are anticipating that possibility. In any case, P&G says it is ramping up production on TP and retailers are reporting that the supplier is putting a cap on paper product shipments to stores.

Consumer 100
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“My Mom is My Co-Worker” – 3 Generations at Cisco

Cisco Retail

In October 1997, I was nearly 26, and has just given birth to my first baby when I was offered a role at Cisco. My sister-in-law was an Executive Administrator at Cisco, supporting the CIO at the time, when she called to ask if I was going to accept. I didn’t have a clue about Cisco or high tech – it was truly a sink or swim moment – and I’m so glad to say that I decided to go for a swim!

ATS 105
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People are screaming about McD’s ice cream problem

Retail Wire

A curiously high number of McDonald’s restaurants across the country have non-functioning ice cream machines, not a minor issue considering that the treat is a major contributor to chain sales. The problem has apparently drawn the attention of the Federal Trade Commission, which is looking into the situation at franchisees to see what’s causing the repair holdups.

Consumer 100
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Find the hidden cork with 19 Crimes competition

Talking Retail

Treasury Wine Estates (TWE) has unveiled an on-pack competition for its 19 Crimes wine brand. The 19th Cork activity is running until 31 October and offers shoppers the opportunity to win £30,000-worth of cash prizes by finding one of 210 hidden corks in the brand’s Red and Uprising varietals. The competition is being supported by. This story continues at Find the hidden cork with 19 Crimes competition.

ATS 103
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.