French Grocery Chain Adds ‘Shrinkflation’ Labels to Products in Bid to Shame Supplier Pricing
September 18, 2023
French supermarket chain Carrefour has introduced “shrinkflation” warning labels on products that have reduced in size but increased in price, aiming to exert pressure on suppliers. The move, applied both in stores and online, is a bid to prompt manufacturers to reconsider their pricing strategies, according to Stefen Bompais, a director at Carrefour. The supermarket marked 26 products, informing customers of the volume or weight reduction and the corresponding rise in supplier prices.
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