Mon.Jan 18, 2021

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a recent study, top ASONTV companies increased their year-over-year TV media buys by nearly 400% during the COVID-19 quarantine from March through early May. ASONTV companies continued to break advertising records throughout the remainder of 2020.

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How to use technology in your in-store marketing strategy?

Tokinomo

Technology is improving as we speak. Robots exist, IoT is here to support your business, AI can help you amaze your customers, and VR can help you travel in a different world.

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The WFH Diaries: How to Thrive in Lockdown 3.0

Retail Assist

At the start of the first nationwide lockdown last year, we brought you the WFH Diaries; interviewing both colleagues across our team and industry insiders alike, we showed how people were dealing with being thrown into balancing work and life from home. Several months on and with a third national lockdown, we’ve revisited these topics; after being in lockdown for so long, how do you manage to retain “normality” whilst also being productive?

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YouTube Ads Benchmarks (2021)

Store Growers

Last Updated on January 18, 2021. People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing. The first measure of succes is to compare the results of on YouTube campaign to another. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why Theatro Leads in Technology Innovations for Retailers

Theatro

2020 was a challenging year for the retail industry and Theatro was there to help. Theatro partnered with top retailers across the US and Canada to adapt to the disrupted retail landscape via better in-store and to-the-store communications that supported social distancing, health and safety processes, BOPIS, curbside pickup and more. To cap off the year, Theatro was proudly named a leader across 14 categories within the 2021 RIS News Software Leaderboard.