FT: TikTok Planning to Launch North American Live Shopping Platform
Retail TouchPoints
OCTOBER 3, 2022
TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. The companies are still finalizing the arrangements and no contracts have been signed so far. TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K.
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