In Third Physical-Digital Split This Year, HBC Divides Hudson’s Bay Into Online and In-Store Businesses
Retail TouchPoints
AUGUST 13, 2021
HBC will separate Hudson’s Bay into distinct brick-and-mortar and ecommerce businesses in an effort to accelerate the brand’s digital-first transformation. The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.
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