Hasbro toy targets the preschool market to dominate sales
June 9, 2023
Hasbro says the toy manufacturer is focused on leading in five categories: action figures, arts and crafts, games, outdoor and sports, preschool and toys. “Preschool is the only area where we’re not number one. We’re a fast-growing number four globally. In a lot of ways, our preschool business is just action figures for smaller hands. We can build relationships at the age of two or three with favorites like Peppa Pig,” said Hasbro CEO Chris Cocks.
When it comes to a Hasbro toy, the CEO stated that 18 year and older adult demographic accounts for around 40% of the company’s revenue.
In order to expand their market share and dominate, it will be interesting to see how Hasbro’s plans evolve in order to drastically move from one end of their demographic spectrum and shift towards the opposite end.
There may be more opportunity in this Hasbro toy market since the collaboration with Hasbro and Mattel has become official.
Recent News
Media Giants Depend on Sports As Content Shortages Rise
As Hollywood emerges from last year’s strikes, major media companies are turning to live sports to attract audiences and advertisers. This trend was evident during this year’s Upfront presentations, where media giants showcased their upcoming content and advertising opportunities.
New Trader Joe’s Opens in SF After 10 Years
San Francisco’s Hayes Valley neighborhood welcomed a highly anticipated new addition on May 17, 2024, with the grand opening of a Trader Joe’s at 555 Fulton St., on the corner of Laguna Street. This event marks the end of a decade-long wait for residents who have been eagerly looking forward to a new grocery store in their area.
China’s Property Market Boost: Stocks Surge, Copper Hits Highs
The Chinese government unveiled a comprehensive support package that has sent ripples through financial markets. This initiative includes a slew of measures aimed at stimulating housing demand and addressing the excess inventory burdening developers. The immediate impact was a significant rally in Chinese stocks and a surge in commodity prices, notably copper, which hit record highs.
Mercedes-Benz Workers in Alabama Reject Union
In a pivotal moment for autoworkers in the southern United States, employees at a Mercedes-Benz plant in Alabama have voted against joining the United Auto Workers (UAW) union. The outcome, with 56% of workers voting against unionization and 44% in favor, comes as a significant setback for the UAW’s efforts to expand its influence in the region.