‘Zillennials’ seen as a distinctive spending segment
January 17, 2023
We know, it’s hard enough to keep track of the distinctions between generations without creating new hybrid groups, but consider the “Zillennial” — a new portmanteau that refers to consumers born in the last decade of the 20th century. Numbering around 30 million, this group is distinguished by their comfort with digital tech and lack of economic independence — over one-third still live with their parents. However, with a fairly good employment average, that leaves many with disposable income. That combination makes them prime users of video streaming, social media and gaming platforms, and more apt to spend via their mobile devices.
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