Photo by Andrew Roberts on Unsplash
Chuck E. Cheese Rekindles NASCAR Partnership
February 20, 2024
Chuck E. Cheese, the popular kids’ entertainment and pizza chain, has found a new way to engage its young fans: through the fast-paced world of NASCAR racing. Teaming up with the powerhouse racing team Hendrick Motorsports last May, Chuck E. Cheese embarked on a journey that has now entered its second year, bringing the thrill of the track to its loyal customers.
The latest endeavor in this exciting partnership is the “They Win, You Win” promotion, which promises double the excitement and double the prizes compared to last year. Participants can now win free e-tickets based on the performance of Hendrick Motorsports’ drivers. The rules are simple: If the team secures a spot in the top three, lucky fans can earn up to 1,750 free tickets each week. To take part, all one needs to do is register for the promo online.
But that’s not all — Chuck E. Cheese and Hendrick Motorsports are taking the excitement up a notch with the Racing World Sweepstakes. Fans have the chance to win coveted prizes like a VIP race experience or the Ultimate Birthday Party at Chuck E. Cheese, all with a simple online entry.
Beyond the contests and giveaways, this partnership is all about creating immersive experiences. From co-themed kid-friendly racing content on YouTube to a range of new licensed products, the collaboration aims to bring the excitement of the racetrack directly to Chuck E. Cheese’s patrons. The merchandise lineup includes everything from T-shirts and hats to collectible Chuck E. Cheese Die-Cast cars, catering to both children and adults alike. These items will be available not only at Chuck E. Cheese locations but also through various retailers such as the Hendrick Motorsports Shop, New Era Caps, Target, Amazon, and Walmart.
Moreover, the fun doesn’t stop online. Chuck E. Cheese and Hendrick Motorsports will be rolling out co-branded “Racing World” video content on the official Chuck E. Cheese YouTube channel throughout the season, ensuring that fans can stay engaged and immersed in the adrenaline-fueled world of NASCAR racing.
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