Retail TouchPoints

FEBRUARY 17, 2021

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers.

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Kuusoft

FEBRUARY 17, 2021

Internal marketing promotes a company's objectives, products and services to employees within the organization. Here is how to create and promote a positive company culture around internal marketing. The post Internal Marketing: Create and Promote a Positive Workplace Culture appeared first on The Official Kuusoft Blog.

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Retail TouchPoints

FEBRUARY 17, 2021

JOANN Stores has submitted the paperwork for a proposed $100 million initial public offering, according to the SEC. The proceeds of the IPO are intended for “general corporate purposes,” according to the filing. However, the filing could be a placeholder for a deal that could raise up to $400 million , according to IPO research firm Renaissance Capital.

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Retail Adventures

FEBRUARY 17, 2021

Please note that some of the examples in this article happened pre-pandemic, before masks and social distancing were the law of the land. We'll get back there someday! Much of our time each year is spent visiting retailers, interacting with shoppers, and perusing stores. In our 31 years together we’ve seen the good, the bad and the really ugly. The retailers we meet can be placed in one of three categories: Those who get it, those who don’t, and those who never will.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Retail TouchPoints

FEBRUARY 17, 2021

Retail sales rose higher than expected in January, reaching a total of $568 billion , a 5.3% increase from December 2020, according to the U.S. Census Bureau. The jump in consumer spending after three consecutive months of declines is largely attributed to the $600 stimulus payments shoppers received as part of the $900 billion package passed by Congress in December 2020 to counteract the economic impact of the ongoing pandemic.

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Retail TouchPoints

FEBRUARY 17, 2021

Guitar Center has named Paul Gimenez to the position of Director of Diversity, Inclusion and Belonging. The appointment follows a months-long search that stemmed from a commitment by the retailer to improve its diversity and inclusion efforts, both internally and externally within the musical instrument industry. In this role, Gimenez will partner with key stakeholders across the Guitar Center enterprise in order to design, develop and lead the company’s diversity and inclusion initiative and re

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Retail TouchPoints

FEBRUARY 17, 2021

With the acceleration and volatility of COVID-19, the wellness industry saw a surge in consumer demand and supplier activity. In particular, preventative wellness became more of a priority for the general public. As a result, “medtail” has burst into the mainstream as a new opportunity for private equity, commercial real estate and retail healthcare players.

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