The Rise of ‘Superfakes’: How High-Quality Designer Knockoffs Became Indistinguishable From the Real Thing.

The rise of “superfakes” is challenging the authenticity of designer goods, with these high-quality knockoffs becoming nearly indistinguishable from the real products. Unlike traditional knockoffs with obvious signs of inauthenticity, superfakes replicate designer items in intricate detail, making them difficult even for experienced experts to spot. Social media, particularly among Gen Z consumers, and the e-commerce boom during the pandemic have contributed to the popularity of superfakes, which can cost more than regular knockoffs but are still cheaper than genuine designer items.