What Google Analytics 4 Means for Your Ecommerce Site
Retail TouchPoints
JULY 4, 2022
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, UA properties will no longer process new data. If you have an ecommerce site, you need to prepare for this change — and fast. More specifically, if you want access to year-over-year data on GA4, you’ll need to migrate your accounts by July 1, 2023.
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