Woolworths to buy Shopper Media Group for $150 million
Inside Retail
JULY 17, 2022
Woolworths Group’s retail media arm Cartology is set to acquire Shopper Media for $150 million – but it will require clearance from the Australian Competition & Consumer Commission. Shopper Media offers targeted advertising through a network of more than 2000 screens in more than 400 shopping centres. Brad Banducci, Woolworths’ chief, said retail media is developing rapidly and is an important part of the evolution of Woolworths Group.
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