Snack Company Behind ‘One Chip Challenge’ Pulls Its Extra-Hot Tortilla Chip From Stores Following the Death of a 14-Year-Old

September 11, 2023

A teenager has tragically died hours after participating in the “One Chip Challenge,” which involves eating an ultra-spicy tortilla chip made by Texas-based company Paqui. The chip is infused with some of the hottest peppers globally, packaged in a skull-adorned coffin-shaped box, and marketed as a viral challenge. Paqui has now pulled the product from stores, emphasizing that it was explicitly labeled for adults only with explicit warnings for those with allergies, health conditions, or pregnancies to avoid consumption.

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