Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks
Retail TouchPoints
OCTOBER 5, 2020
The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. This puts Walmart at more than 30 million subscribers — well below the 150 million Prime members confirmed by Amazon in Q4 2019, but undeniably massive growth in a very short time. Walmart+ may be poised to grow even further in the near future: 53% of those polled had at least heard of the program, and another 27% were considering joining soo
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