UK’s Pret Takes Coffee Subscription Service to US and France
August 25, 2023
Pret A Manger, the U.K. sandwich and coffee chain, is set to introduce its successful monthly coffee subscription service, known as “Club Pret,” in the United States and France. The subscription allows customers to receive up to five barista-prepared drinks per day and a 10% discount on food, snacks, and additional drinks for a monthly fee. The service, rebranded from its original launch as a response to the pandemic, has seen significant success in the U.K., with 17.8 million redemptions in its first three months, prompting expansion plans into new markets.
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