Headlines

Sweetgreen Pilots Subscription Service

Shoppers can purchase a Sweetpass discount card online

Published

2 years ago

January 4, 2022

Sweetgreen Pilots Subscription Service — Shutterstock

Restaurant brand Sweetgreen is testing a subscription service that would give customers who purchase a “Sweetpass” a $3 credit on qualifying orders, reports CNBC. The $10 pass can be used once per day for the 30-day period for which it’s valid.

“Customers are obviously excited to eat healthy and start the year with the kind of new habits and routines and things like that. We think that we can play a big piece of that,” said Daniel Shlossman, Senior VP of digital and growth at Sweetgreen.

As of third quarter 2021, Sweetgreen counts 1.35 million active customers online and in stores. However, its digital customers make 46 percent more visits per quarter than in-person customers, and they spend 21 percent more per order.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design