Retail TouchPoints

SEPTEMBER 30, 2020

David’s Bridal has launched an immersive commerce experience that brings wedding attire directly into shoppers’ homes through 3D and augmented reality (AR). The technology, developed in partnership with Vertebrae , enables customers to view bridal gowns and bridesmaids’ dresses at a full 360-degree angle. Customers browsing on the David’s Bridal website can access 3D and AR visualizations of the brand’s 50-plus. best-selling dresses directly from product pages without needing to download a se

Boutique 303

Boutique Shopping ATS Customer Experience 303

Retail Prophet

SEPTEMBER 30, 2020

Watch Doug Stephens, Founder and CEO of Retail Prophet and special guest Michael Zakkour, author of ‘New Retail Born in China Going Global’, as they do a deep-dive into China’s “New Retail” business model. What is it? Why was it vital in enabling Chinese retailers survival of COVID-19? And what can western retailers learn from its success?

98

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Retail TouchPoints

SEPTEMBER 30, 2020

Target is preparing for the extended holiday season with a combination of long-term and short-term deals. While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.

Promotions 294

Promotions Fulfillment Advertising Planning 294

Retail TouchPoints

SEPTEMBER 30, 2020

After liquidation and the sale of its trademarks and intellectual property in August 2019, the Charming Charlie brand has returned with the opening of its first physical store at the Cumberland Mall in Atlanta. The women’s apparel and fashion accessories retailer plans to open additional store locations in markets across the country through the rest of 2020 and into early 2021.

Accessories 289

Accessories Apparel Fashion Returns 289

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail TouchPoints

SEPTEMBER 30, 2020

Poshmark has submitted a draft registration statement for an IPO to the SEC, putting the retailer on the path to becoming a publicly traded company. Poshmark has not yet revealed the number of shares to be offered or the price range it is seeking. The IPO may be cashing in on increased interest in second-hand clothing, particularly among younger shoppers: used items now take up 14% of consumers’ closet space, rising to 16.5% among Gen Z, according to a Poshmark study from February 2020.

Planning 272

Planning Consumer 272

Retail TouchPoints

SEPTEMBER 30, 2020

Launching a successful premium loyalty program can be a matter of finding the right pitch: 70% of shoppers who don’t belong to a program would join one if the benefits were valuable, according to a study by Clarus Commerce. Getting this aspect right is a worthwhile effort for retailers, as 88% of respondents said they’d shop at a retailer with a premium loyalty program they belong to versus a competitor that is offering a lower price.

Shipping 264

Shipping Consumer Shopping Returns 264

Retail TouchPoints

SEPTEMBER 30, 2020

Companies are constantly trying to master the art of a perfectly organized retail shelf. From optimizing placement heights and facings to pinpointing the proper arrangements for aesthetic appeal, companies leverage planograms that instruct store-level stockers exactly how to set up their shelves and displays for customer satisfaction, vendor terms and conditions, on-shelf availability and more.

Store Layout 163

Store Layout Management ATS Store Operations 163