Mon.Feb 08, 2021

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COVID-19 Test Kit Manufacturer Debuts NYC Flagship Store, Plans Vending Machine Rollout

Retail TouchPoints

Biotechnology company Wellness4Humanity has opened a New York City flagship store for rapid COVID-19 testing. Located in Herald Square, the two-story, 9,000-square-foot store showcases the company’s new line of take-home COVID-19 test kits and proprietary vending machines. Wellness4Humanity’s vending machines offer COVID-19 home test kits and dispense FDA Emergency Use Authorization (E.U.A.

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In-store marketing for the C.A.R.L.Y shopper

Tokinomo

Is H.E.N.R.Y gone yet? C.A.R.L.Y is coming into the stores and it’s coming faster than expected. C.A.R.L.Y is the new segment of shoppers who are prepared to enter your store, look out for sustainable brands and even squeeze in a quick TikTok video, making your brick and mortar shop go viral.

Marketing 168
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Nordstrom to Focus on Rack Concept, Small-Format and Digital

Retail TouchPoints

At its virtual investor event on Feb. 4, Nordstrom executives outlined the company’s long-term growth strategy, “Closer to You,” which focuses on its off-price Nordstrom Rack division, digital and small-format stores like Nordstrom Local. Nordstrom plans to focus on three areas where it sees the greatest opportunity, including: Winning in Nordstrom’s Most Important Markets: Nordstrom is extending the rollout of its market strategy to its 20 top markets (from its current 10 ), which represe

Planning 214
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Contactless payment and Augmented Reality: CX aids during COVID

Retail Pro

Retailers adapt to COVID: creating a safer in-store shopping experience with contactless payments as well as mandatory masks, and more helpful online with AR for trying on clothes Continue reading → The post Contactless payment and Augmented Reality: CX aids during COVID first appeared on Retail Pro Blog.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Kohl’s Bolsters Activewear Lineup with New Eddie Bauer Partnership

Retail TouchPoints

Kohl’s will begin offering apparel from outdoor retailer Eddie Bauer online and in approximately 500 of its stores nationwide beginning this fall, in a move designed to expand the retailer’s presence in the outdoor and activewear categories. The Eddie Bauer assortment at Kohl’s will include size-inclusive women’s, men’s and kids’ outerwear and outdoor apparel — both year-round and seasonal — as well as an expanded selection online.

Outdoor 147
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Check Your Tech! Why Lockdown is the Perfect Time to Get Business Fit

Retail Assist

Whilst life in lockdown may mean a multitude of things for each person, it has certainly given us all time to reflect and consider the things we want to focus on. It's given us the time to review our personal priorities. Many people have used this time for themselves, to learn a new skill, decorate the house, move house, or maybe use the time to get fit.

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Top strategies in evaluating the viability of a new product idea

Retail Bound

With a new product in hand, you have to evaluate its viability to make sure it is a worthy investment to offer to retailers. A viability analysis is carried out to ascertain whether the product will sell, the size of the market, and even its future. It is a crucial process that can help a business avoid major pitfalls that startups experience. A product ought not to be based on feelings; it should be guided by tangible research, a clear picture of how the product would perform, and using evidenc

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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

Retail is always a fascinating industry to watch. It is cutthroat, competitive and fast-moving, and that means it is also often a great showcase for other industries to see how the latest trends in technology are transforming customer expectations. Over the last decade, the relationships between customers and brands changed dramatically. Technologies such as smartphones, 4G and social media have raised the level of service to the point where speed and convenience have become the minimum standard

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Post-COVID Best Practices: Combine Mall Product Pickups, Give In-Store Shoppers More Personal Space

Retail TouchPoints

Analysts recorded 15,000 retail stores closures in 2020, marking a shift that will have a massive impact in how brick-and-mortar will operate in the coming years. The standout messages from shoppers is that convenience and safety are among their top priorities, and retailers will need to rethink their operations with these key attributes in mind if they want to prepare for the future, according to the Better than Normal: Vision 2021 report from JLL, a global commercial real estate services compa

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Price Chopper/Market 32 and Tops Markets to Merge

Retail TouchPoints

Price Chopper/Market 32 and Tops Markets have entered into a definitive merger agreement that will put nearly 300 supermarkets in the Northeast under a single company. The merger of the two independent New York-based grocery chains is expected to help the combined enterprise better compete and offer more value and services to customers due to its increased scale, according to a company release.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.