MAAP unveils experiential concept store in Melbourne
Inside Retail
JULY 3, 2022
Australian cycling apparel label MAAP has opened its first flagship concept store in Collingwood, Melbourne. Dubbed ‘MAAP Lab’ the store acts as an inclusive space for experienced cyclists and cycling enthusiasts to come together as a community, as well as selling premium cycling apparel and accessories, along with cyclist-oriented items such as fragrances, skincare and grooming products, and books.
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