Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?
Retail TouchPoints
JULY 23, 2021
Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be the first Olympics in the event’s 125-year history to be staged without any spectators. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen.
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