Why refill brand Zero Co is raising $1m a year to clean up the planet

(Source: Supplied)
Earlier this month, Australian circular home goods brand Zero Co launched an ambitious new project called the ‘100-year cleanup’, which sets out to fund large-scale rubbish removal over the next century. The plan, according to Zero Co founder and chief executive Mike Smith, is to raise A$1 million every year – from sponsors, customers, and industry peers – which will fund the removal of plastic to the scale of 15 million water bottles annually. It has currently raised just over $300,000.

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