Nike Launches.SWOOSH Web3 Platform for Virtual Product Creators
Retail TouchPoints
NOVEMBER 15, 2022
Nike has beta launched.SWOOSH , a digital community and platform where athletes, creators, collectors and consumers can learn about and collect creations like virtual shoes and jerseys that can be worn in digital games and immersive experiences. Nike plans to use learnings and community feedback from the platform for its first digital collection, which will debut in 2023.
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