Sephora to Launch PROVEN Personalized Skincare Program Online and In-Store
Retail TouchPoints
JANUARY 19, 2023
Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with PROVEN. Shoppers can visit sephora.provenskincare.com and take a three-minute Skin Genome Quiz to formulate their personalized skincare and discover specialized products based on their needs. The answers to the quiz are fed into PROVEN’s algorithm, which analyzes millions of factors to select the best ingredients for each shopper’s skin.
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